Position Summary...

What you'll do...
Influential Communication Possesses knowledge of: Verbal/nonverbal behaviors; application and allocation of business communication styles/techniques in ambiguous and challenging situations; situational awareness; communication channels/mediums; interpersonal skills and universal relationship building. To be able to carry out the following responsibilities: Leads discussions with varying viewpoints. Presents to and influence diverse audiences across divisions using appropriate frameworks/tools. Leverages fact-based data and analytics insights from multiple business domains to build a cohesive narrative, form an argument, organize thoughts, and present in a clear, concise, and meaningful way. Demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs. Acts as a trusted advisor to diverse business partners, influencing them to act as needed to move the business forward. Provides effective, timely feedback to others. Seeks, internalizes, and utilizes feedback to make changes. Market and Customer Analysis Possesses knowledge of: Data gathering and reporting tools; market data sources; customer behavior analysis methodologies. To be able to carry out the following responsibilities: Designs targeted customer engagement processes based on customer analytics. Capitalizes on strategic opportunities that customer analytics can bring to the organization. Interprets business risks and potential threats and opportunities using predictive modeling. Monitors global and regional market trends, directions, experiences, and key players. Anticipates, capitalizes on, and drives changes in the market. Develops advanced tools and techniques for validating market research. Establishes alternative theories and models based on the results of market research. Recommends methods for using web analytics to cultivate high-value customers. Supports the integration of analytics with other applications (for example, enterprise data warehouses, business intelligence tools, predictive analytic models). Leverages competitor and industry insights to measure site success and inform future site strategies. Campaigns and Launches Possesses knowledge of: Campaign processes; program/project management tools; promotional tools and methods; promotional guidelines. To be able to carry out the following responsibilities: Reviews plans and campaign management processes. Predicts and resolves problems during a launch. Advises team members on the selection of campaign objectives, scopes, formats, and other arrangements. Develops partnerships and strategies with Marketing, Homepage, and other SBU teams for linking opportunities. Partners with Merchants to provide proactive guidance on product launches and promotional campaigns. Evaluates performance and provides relevant insights and recommendations. Ensures that all campaign management activities comply with applicable branding guidelines and institutional standards. Oversees launch workflows and ensures a smooth run of events. 360 Content Storytelling and Visual Narrative Possesses knowledge of: Content creation tools; organizational style guidelines and principles; customer/user base behaviors. To be able to carry out the following responsibilities: Maintains a competitive edge in 360 storytelling by using bestin-class approaches and narratives. Monitors and shares insight on best-in-class storytelling formats and strategies. Leverages a variety of tools, techniques, and processes for content creation and management. Ensures photographs are consistent with organizational expectations and standards. Provides insight into ethics and aesthetic rules for photo curation and final assets. Delivers memorable, insightful information to customers through stories that successfully convey product or service value. Teaches effective business storytelling methods, techniques, examples, and best practices. Coaches team members on effective influencing strategies and tactics. Trend Forecasting Analysis Possesses knowledge of: Trend forecasting techniques; data gathering and reporting tools; market trend analysis processes. To be able to carry out the following responsibilities: Develops strategies for the access to, application, and interpretation of new consumer and competitor data sets and channels. Advocates for and acts as subject-matter expert on new and innovative forecasting technologies capabilities. Oversees trend reporting across categories and leverages insights to help SBU partners drive holistic site content and category strategies. Keeps the business informed on market disruptions and competition, identifying required changes in current and future forecasting initiatives. Partnerships Possesses knowledge of: Communication channels; team dynamics; organization ways of working. To be able to carry out the following responsibilities: Analyze stakeholder needs and partner with them to share relevant information, solve business problems, and synergize efforts Bring ideas and solutions proactively to the business and team members Influence outcomes and assist in communicating shared goals with diverse groups and parties by linking their interests to that of the business Actively listen to others, seek and provide constructive feedback and provide ideas/recommendations on processes. Editorial Best Practices Development Possesses knowledge of: Industry editorial and content trends; research methodologies; editorial best practices; relevant storytelling narratives and processes. To be able to carry out the following responsibilities: Establishes, modifies, and documents editorial governance strategies and initiatives. Provides guidance to business stakeholders and team members on the implementation of editorial governance practices. Determines editorial governance processes, practices, policies, and guidelines. Drives the successful adoption of organizational editorial best practices. Leads in defining editorial and content best practices. Tracks and monitors the performance and impact of the editorial strategy. Adjusts practices and guidelines based on results. Site and Marketing Outputs Possesses knowledge of: Content development and guidelines across all platforms; content management tools and asset creation processes. To be able to carry out the following responsibilities: Manages content creators and editors, ensuring compliance with quality standards and relevancy. Ensures that material is up to date and relevant, taking into account market trends and customer needs. Plans, designs, and develops content for multiple purposes, products, services, and platforms. Integrates audience preferences into the creation of content. Advises on techniques and methods in order to present high-level photography and final assets. Ensures that photo shoot issues are identified and communicated to relevant project personnel. Plans and develop photo shoot outputs, timelines, and products. Implements and manages new, social media-based programs that drive engagement and sales. Acts as curator of social media interactions and content in collaboration with Marketing. Designs and implements uses cases, interaction flows, and interactive mockups for interactive media. Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning. Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness. Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy. Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and costeffectiveness; and participating in and supporting community outreach events. Leadership Expectations Respect for the Individual: Demonstrates and encourages respect for all; builds a high-performing, diverse team; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and equitable experiences where associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer/member experience for all; identifies, attracts, and retains the best, diverse team members. Respect for the Individual: Creates a discipline and focus around developing talent, through feedback, coaching, mentoring, and developmental opportunities; promotes an environment allowing everyone to bring their best selves to work; empowers associates and partners to act in the best interest of the customer/member and company; and regularly recognizes others' contributions and accomplishments. Respect for the Individual: Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action. Acts with Integrity: Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart's goal of becoming a regenerative company by making a positive impact for associates, customers, members, and the world around us. Acts with Integrity: Follows the law, our code of conduct and company policies, and sets expectations for others to do the same; promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation; listens to concerns raised by associates. takes action and encourages others to do the same; holds self and others accountable for achieving results in a way that is consistent with our values. Acts with Integrity: Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Service to the Customer/Member: Delivers expected business results while putting the customer/member first and consistently applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers/members. Service to the Customer/Member: Adopts a holistic perspective that considers data, analytics, customer/member insights, and different parts of the business when making plans and shaping the team's strategy. Strive for Excellence: Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Strive for Excellence: Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.