Position Summary...
What you'll do...
Walmart Marketplace is currently seeking a creative marketing strategist to engage third-party sellers in inspiring and impactful ways as we continue our exciting growth and acceleration. As Sr. Manager of External Marketing, you'll develop campaigns and produce content that help sellers of all sizes discover how they can take their businesses to new heights by being part of Walmart Marketplace.
You'll join a talented team of marketing, communication and event professionals who are passionate about helping sellers thrive and helping Walmart customers find more items to love. In this role, you'll drive marketing activity and brand building to further strengthen perception of Walmart Marketplace among sellers, channel partners, solution providers and other external stakeholders to help grow our Walmart Sellers community and endless aisles on Walmart.com. This job is your opportunity to shape a key function at one of the world's fastest growing eCommerce platforms.
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The successful candidate is an expert marketer who thinks both creatively and strategically to bring our value proposition to life in effective, measurable waysfrom big bold ideas to traditional advertising and marketing tactics such as social, email and content distributed through owned channels. The leader has a record of leading successful integrated marketing plans to reach B2B audiences, drive acquisition and strengthen brand perception. They are guided by data and works cross-functionally to understand target audiences, define business goals and assess outcomes to enable continuous improvement.
This position is based in Bentonville, AR; San Bruno, CA; or Hoboken NJ.
What you'll do:
- Lead external marketing for Walmart Marketplace, including strategies for external-facing owned channels, campaigns and always on marketing tactics.
- Develop comprehensive marketing plans to drive awareness, adoption and engagement for Walmart Marketplace, including determining marketing channel activations, campaign timing and messaging.
- Serve as a strategic counselor to business teams and partner with them to understand business priorities, build plans, provide strategic POV, set measures of success and ensure successful execution of marketing activity.
- Conduct experiments with creative, messaging and audience targeting to optimize channel performance and scale insights effectively.
- Collaborate with Business Development, Lifecycle Marketing and Analytics to understand and define target audiences and develop content and tactics strategies that resonate with them for acquisition and each lifecycle stage.
- Partner with brand strategy, paid media, events, creative development and other teams to develop content and tactics that support their areas, achieve business goals and are executed with excellence and in alignment with brand guidelines. Oversee content production within SLAs and support marketing activations in accordance with editorial calendar.
- Create compelling claims and statistics for use in marketing materials and produce content in compliance with advertising laws and legal requirements
- Ensure public-facing owned channels, including web, social and blog are optimized to achieve business priorities and strengthen the Walmart Marketplace brand. Lead Walmart Marketplace's social strategy.
- Lead quarterly business review, planning and standing reviews of external marketing activity to ensure high quality, consistent and optimal execution. Provide regular analysis of the competitive marketplace marketing landscape.
- Partner with Walmart Global Communications and Walmart Marketing to ensure alignment with enterprise marketing and PR activity.
- Manage external agencies, budgets and timelines to ensure success.
You'll sweep us off our feet if...
- You have 6+ years of external marketing experience within an online marketplace, retailer, eCommerce brand or agency supporting one or more of these types of businesses.
- You have direct experience creating content, channel strategies and marketing campaigns for B2B organizations and sales teams.
- You are data-driven and have created research and measurement programs to define target audiences and determine the effectiveness of marketing campaigns and tactics.
- You have strong understanding of creative development capabilities and SLAs.
- You have high standards for writing and design, along with attention to detail.
- You are a self-starter and have strong interpersonal, project management, and analytical skills. You're organized, disciplined and able to manage multiple projects simultaneously.
- You have proven ability to create clarity in ambiguous circumstances, including in stakeholder conversations at the onset of a new project, gathering requirements or managing through revision.
- You have directly managed teams and shaped evolving organizations.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$216,000.00
San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America