Position Summary...
The Senior Manager, Digital Media will strategize and optimize Paid Search, Paid Social, and Digital Display channels to meet Walmart's business goals. The role involves leading forecasting processes, creating data-driven strategies, and developing new channel capabilities. You should be able to align digital strategies with business objectives, identify growth opportunities, and have strong skills in data analysis, performance reporting, and budget management. You will report to a Group Director, Digital Media.
What you'll do...
- Serve as the always-on digital planning lead across Paid Search, Paid Social, and Digital Display channels, responsible for delivering on Walmart annual GMV and Traffic objectives
- Lead annual, quarterly, and ad hoc spend forecasting process with an eye toward delivering accurate KPI performance projections
- Provide thought leadership for Evergreen campaigns, ensuring Walmart strategic initiatives are integrated throughout channels
- Utilize data and insights to create meaningful strategies and impactful testing plans, collaborating across teams and strategic business units
- Share weekly performance reporting updates, providing strong numbers-based insights and offering accountability for channel delivery toward business targets
- Cultivate relationships across the business, aligning key stakeholders to Evergreen priorities and approach, clearly communicating business objectives and performance
- Monitor business performance and optimize channel allocations and tactics to meet marketing and business goals
- Develop net new channel capabilities and functionality to support emerging business needs through rigorous, always-on test and learn strategy
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What you’ll bring:
- You’ve got the ability to think long-term and align digital media strategies with broader business objectives
- You’re skilled at identifying and pursuing growth opportunities across multiple digital channels
- You’ve got a strong data-driven approach to decision-making, with the ability to translate complex data into actionable insights
- You’re an expert at performance reporting and optimization techniques to continually improve KPIs and meet business goals
- You’re a clear and concise communicator with the ability to distill complex information into digestible insights
- You have strong experience with budget management and spend forecasting, ensuring resources are allocated effectively to maximize ROAS
- You’re detail oriented, with a track record of managing complex processes such as annual forecasting and spend management
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or related field and 5 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field
- Very strong analytical skills, with a deep understanding of digital advertising platforms and analytics tools
Preferred Qualifications:
- 7+ years of experience in performance media
- 3+ years of experience leading cross functional teams and influencing Cross functional partners like Merchandising, Creative, Media, Insights
- 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America