Position Summary...
What you'll do...
Walmart Marketplace is currently seeking a Manager of Logistics Marketing to accelerate seller adoption of logistics services. This is a key role that supports Walmart Fulfillment Services, Seller Fulfilled Solutions, LocalFinds, and other fulfillment offerings to third-party sellers.
The successful candidate should be data-driven, with a strong background in strategy and communications, a track record of bringing new initiatives to market and the demonstrated ability to successfully partner with internal cross-functional teams and external partners to drive outcomes.
What you'll do:
- Serve as the primary liaison for all logistics marketing, fostering seamless collaboration between business unit and cross-functional teams including Marketing, Events, GTM, Digital Media, and Seller Growth.
- Develop comprehensive marketing plans to drive awareness, adoption, engagement, growth and retention for logistics services including determining channel activations, timing, and messaging.
- Partner with Marketing Operations & Creative teams to execute against annual marketing plans, while maintaining editorial calendar.
- Partner with Marketing Analytics to assess effectiveness of marketing campaigns, develop monthly & quarterly business review reports, and present performance results back to business.
- Conduct experiments with creative, messaging, audience targeting to optimize channel performance and scale insights effectively.
- Partner with Lifecycle Marketing to design personalized lifecycle marketing strategy to acquire, engage, grow, and retain sellers.
- Collaborate with Digital Media team on paid advertising and Channel Partner marketing strategy and execution.
- Partner with internal research team to refine marketing strategy, positioning statements, and more. Provide research-backed recommendations for strategic marketing decisions and collaborate with cross-functional teams to integrate findings into broader business strategies.
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You'll sweep us off our feet if...
- 4+ years of project management, demand generation, paid advertising, and product marketing experience within digital marketing department or agency
- You have experience in automating B2B lifecycle marketing campaigns.
- Strong understanding of creative development capabilities and SLAs
- You have high standards for writing, grammar, and attention to detail.
- You are a self-starter and have strong interpersonal, project management, and analytical skills. You’re organized, disciplined and able to manage multiple projects simultaneously.
- Proven ability to create clarity in ambiguous circumstances, including in stakeholder conversations at the onset of a new project, gathering requirements or managing through revision
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $80,000.00-$155,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Brand Management, Contract Management, Marketing, Responsible for third party vendor relationships, Working on cross-functional teams or projects
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America