Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
What’s it all about?
Reporting to the Director of B2B Marketing Issuing Solutions, the B2B Demand Generation & Product Marketing Sr. Manager is a strategic role to drive one of the engines of growth in the next five years. For these opportunities to materialise, it is critical that we further develop our practice of B2B Marketing so that we can effectively market our product and solutions to our clients in Europe.
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In this role, you will be responsible for establishing yourself as a value-add member of the Commercial team in Europe to drive our sales targets, through delivering customer-centric initiatives and go-to-market plans that differentiate Visa with Clients and Partners across the region. You have deep empathy for our customers, and work with the product managers to deliver highly effective marketing content and initiatives that drive demand for our solutions.
You will collaborate closely with the regional Sales leads and our regional marketing leads to develop and deliver innovative programs and content that drive demand and adoption of our product and solutions across our ecosystem of clients.
You are a strategic thinker, obsessed with our customers, focused on generating demand for our solutions, tracking performance, and always have the data to prove what is working and what is not. You are a key ally of Visa’s Sales and Product Organisations, regularly collaborating with sales, business performance, product, and strategy leaders across the organization.
What we expect of you, day to day.
• Develop and execute B2B marketing strategies that differentiate our commercial offerings, communicate value to our customers, and drive measurable outcomes across the customer segment.
• Conduct customer analysis, market segmentation, and targeting to create detailed buyer journeys and personas, aiding in the development of appropriate products and providing insights into market opportunities.
• Stay informed about our competitive landscape and key customers, understanding their buying behaviours, challenges, and opportunities. Use these insights to create effective B2B marketing strategies that engage our key audiences and drive action.
• Develop nurture programs to improve conversion rates from leads to opportunities. Support the creation of digital content (web and social media), site development, and global rollout to optimize client engagement and lead generation across multiple channels.
• Contribute to thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase our expertise and value to customers.
• Support our data and analytics efforts to measure program performance, optimize campaigns in real-time, and provide actionable insights that guide decision-making. This includes tracking relevant KPIs and implementing a revenue attribution model.
• Support with B2B marketing playbooks, audience engagement strategies, campaign creative frameworks, and media strategies. These assets will drive awareness, understanding, and demand generation with targeted customers across Europe.
• Collaborate with strategic partners to identify and engage in priority industry events that support our B2B marketing strategy. Contribute to the development of event content and engagement strategies to raise awareness of our offerings and engage targeted customers.
• Support the management of marketing budgets for your customer segment, allocating resources to maximize ROI and achieve business objectives. This includes coordinating with strategic partners, overseeing production costs, and planning campaigns to optimize investments.
• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results. Regularly share results with leaders and stakeholders across the business.
• Work closely with the Center of Excellence and Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
As the B2B Marketing Sr Manager Issuing Solutions, you will have a unique opportunity to shape our European B2B marketing efforts and play a vital role in achieving our growth objectives. Join our passionate and dynamic team, and together, let's revolutionize the industry with our innovative campaigns and drive unparalleled success. Apply now to be a part of our journey!
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Thinking about careers differently...
At Visa, we are passionate to offer our employees compelling career growth opportunities. As such, even if you do not have experience of this function there could be skills or experiences, which would transfer well. For this role, the key skills required are:
Bachelor’s degree in business or marketing, MBA preferred.
B2B Marketing & Product Marketing experience
A great team member who adds energy, ideas and fun to our team and corporate culture
Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
Strong planning, organizational and problem-solving skills
Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics) and driving B2B digital marketing campaigns
Experience working in sales or B2B marketing function and / or within a marketing strategy and operations practice
Audience-focused mindset, with a demonstrated track record of discovering key insights
Financial and analytical acumen with strong ROI orientation
Knowledge on the agile framework and pragmatic marketing model
Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.