Marketing Executive

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

Purpose

Management and implementation of Visa marketing campaigns at market level as well as to delivering marketing value to our clients, working closely internal and external stakeholders that support the achievement of local business and brand objectives.

Responsibilities

• Work closely with business development team to develop and execute end-to-end marketing strategy through proper planning, execution, and post-campaign evaluation within Visa-led activations.
• Develop promotion and go-to-market plans in close cooperation with local, regional counterparts including CISSEE marketing team, Hub, Product team, Merchant teams, VCA, Corp Com, etc.
• Create comprehensive marketing plans aligned with the company’s business objectives and goals. Ensure campaigns are delivered on time, within budget, and meet predefined goals and objectives.
• Contribute to developing deep client partnerships by providing marketing support including marketing analysis, insight development and campaign activities to assist clients to drive Visa portfolio growth
• Work with local and regional stakeholders to convert client marketing incentives into tailor-made co-marketing campaigns to drive Visa and client priorities
• Support usage of Visa Global/Regional & Local marketing assets (i.e. The Olympics Games and The FIFA World Cup) aligned with Visa and client needs.
• Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy, visual and verbal guidelines, Visa policies.

• High quality execution of agreed marketing programs, evaluating effectiveness and efficiency of the programs to continuously optimize performance
• Manage the relationship with agencies and partners to ensure top level execution
• Identify opportunities in the market through tracking of key payment trends, cardholder behavior, and evaluate them to create strategic recommendations for future business propositions

• Provide in-depth understanding and analysis of payments industry, regulation, consumer trends and competition
• Contribute to maintaining and strengthening the Visa Brand Health score and high NPS rate in line with agreed strategy

• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Utilize data analytics tools to monitor campaign performance, generating insights on customer engagement, conversion rates, and other critical metrics.
• Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to shape marketing strategies.
• Track and report on budget spending, adjusting allocations as necessary to meet financial targets.
• Lead the document flow on all marketing campaigns in pipeline, including business case preparation and agreement inside Visa, preparation of documents with partners and agencies, closure documents validation. Prepare detailed reports and presentations on marketing performance.
• Provide quantitative post campaign and regular performance analysis in due time and incorporate learnings into future projects
• Ensure all policies and procedures are adhered to and identify areas where these policies and procedures need local adaptation

Qualifications

Qualifications

• Marketing campaign management, particularly for multi-channel, digital centric campaigns
• Marketing KPIs and return on investment analysis
• Active interest in media strategy / planning
• Budgets & forecasting
• Client relationship and management skills
• Superior negotiation skills leading to timely and acceptable resolutions
• Solid interpersonal skills and working with cross functional teams
• Analytical in thought processes
• Exceptional verbal and written communication skills
• Development and preparation of executive level briefs
• Marketing budget planning skills
• Self-directed and motivated
• Able to work with little management oversight
• Leadership Skills

Required Experience (education, skills - professional/technical/business)

• Bachelor’s degree in business or a related field with a marketing foundation
• Solid experience in marketing.
• 3-5 years in a role related to partnership marketing programs and activities realization would be advantageous. Work experience as an account manager in an international creative or media or BTL agency would be a plus. Work experience in marketing in retail banking would also be a plus
• Innovative and creative thinker with a track record of delivery and ability to manage several projects concurrently and see them through from conception to conclusion
• Must be strong team player, able to work on multitask projects and in a multi-functional team
• Must be comfortable working in a fast paced, hands-on, growth orientated work environment, must be adaptive to change
• Must be self-confident and able to think on their feet
• Strong personal motivation and commitment
• Must be proactive and demonstrate initiative
• Must be responsive and sociable
• Proficient English and Russian speaker. Armenian - native

Additional Information

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.