Marketing Director

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Reporting to the Head of Marketing Services GCC, the role will be responsible for leading the complete Client Marketing strategy and execution for co-brand programs across the GCC region with a goal of achieving Visa’s business and brand objectives.

Summary of responsibilities:

• Program Management: Oversee the day-to-day marketing activities for existing co-brand card programs, ensuring alignment with overall business objectives and partner agreements.
• Strategic Planning: Develop and implement annual marketing plans for each co-brand program, including budget allocation, channel strategy, and performance measurement.
• Partner Collaboration: Build and maintain strong relationships with co-brand partners, acting as the primary point of contact for marketing initiatives and ensuring seamless communication and execution.
• Campaign Development & Execution: Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., digital, direct mail, email, social media, events) to drive card acquisition, activation, and usage.
• Data Analysis & Reporting: Track key performance indicators (KPIs) and provide regular reports on program performance, analyzing data to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and maximize ROI.
• Budget Management: Manage marketing budgets for assigned programs, ensuring efficient resource allocation and accurate forecasting.
• Competitive Analysis: Monitor competitor activity and identify best practices in the co-brand card marketing space. Stay up-to-date on industry trends and emerging technologies.
• Compliance & Regulatory: Ensure all marketing activities comply with relevant regulations and legal guidelines.
• Cross-Functional Collaboration: Work closely with internal teams, including sales, product, analytics, and legal, to ensure successful program execution.
• Digital Marketing Transformation: Contribute to the development and launch of new marketing solutions aimed at accelerating digital marketing maturity with clients.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Minimum of 10 years of experience in marketing, preferably within the financial services industry, with a focus on credit card programs.
• Proven track record of successfully managing and growing co-brand card programs.
• Strong understanding of credit card marketing principles, including acquisition, activation, usage, and retention.
• Excellent analytical and data interpretation skills, with experience using data to drive marketing decisions.
• Proficiency in marketing automation tools and CRM systems.
• Strong communication, interpersonal, and presentation skills.
• Ability to build and maintain strong relationships with partners.
• Excellent project management and organizational skills.
• Detail-oriented and results-driven.
• Marketing Commercial acumen, Marketing data familiarity and Influencing skills are critical.
• Significant experience in marketing with a strong brand management, campaign planning and execution, marketing planning, target setting and delivery track record.
• Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases.
• Demonstrated track record in the management of external clients, agencies and the development of through the line campaign materials.
• Sales exposure and proven negotiation skills
• Must be willing to travel as relevant within Visa safety and security policies

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.