Marketing Analyst

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

1. Purpose

The Marketing Analyst will manage and support the delivery of client and market-wide marketing programs, including activation of global sponsorship and partnerships, local sponsorships, and product platform initiatives in the region through clients as well as Visa-Led initiatives in Southern Africa, and when required other regions within Sub-Saharan Africa.

2. Principal Responsibilities-Key Results Area

Client Marketing Strategies and Initiatives

• Develop and execute marketing strategies, plans, and initiatives for key clients and partners.
• Handle the full lifecycle of marketing campaigns from planning to execution.

Marketing Value Added Services (VAS)

• Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing VAS.
• Services include marketing insights, strategy, creative services, execution, and consulting.

Client Needs and Collaboration

• Identify client needs through detailed analysis and develop tailored action plans.
• Collaborate with internal teams and agencies to implement effective solutions.
• Work extensively with cross-functional teams and support marketing VAS engagement, project planning, and execution.

Revenue Pipeline and Project Management

• Manage and report on the revenue pipeline, project status, successes, and challenges related to marketing VAS.
• Support day-to-day management of marketing VAS client engagements and project proposals.
• Oversee all administrative deliverables related to client marketing project management and VAS.

Execution and Communication

• Ensure timely executions and deliverables from agencies and vendors.
• Maintain open communication between partners and vendors to ensure accurate implementation.

Country Market-wide Programs

• Manager and deliver high-quality marketing programs supported by data, evaluating their effectiveness and efficiency.
• Oversee local contacts within regional creative, media, and partnership agencies.
• Provide support in administrative deliveries related to project management
• Manage social media content calendars and monitor content performance metrics.
• Manage budget plan processes and provide timely updates on the marketing budget position.
• Share best practices and successful programs within the Visa Marketing community.
• Manage all reporting requirements and provide timely feedback to key stakeholders.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Bachelor’s degree in business or a related field with a marketing foundation - Minimum 5 years of relevant experience in a services marketing team (preferably with experience in Southern Africa and South Africa markets).

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.