CRM and Digital Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities in consumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end-to-end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions.

Essential Responsibilities

• Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.

• Lead ROI led campaigns by being a conversion funnel specialist used to analyze each step of the funnel and optimize accordingly.

• Manage marketing projects and end to end campaigns on behalf of clients, leveraging Visa’s and their own channels and working with Global Capabilities team leveraging Visa’s tech stack.

• Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform

• Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions.

• Provide reporting and analysis on CRM data for internal and external clients.

• Analyze data and user feedback, campaign results, conversion rates, etc. to help shape future marketing strategies.

• Build best-in-class co-marketing plans that support business goals for both Visa and its clients.

• Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams.

• Evolve digital marketing for clients seeking for new opportunities of growth and innovation, bringing Visa’s knowledge and expertise to top clients.

• Being on top with the latest trends and changes in UI and UX and digital media

• Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance.

• Define test plan and capture learnings and best practices documenting and deploying it regionally.

• Create and review tracking reports and discuss on-going optimization opportunities.

• Generate insights from a consumer-centric perspective that allows marketing project led to identify triggers for behavioral changes.

• Partner with the Platforms Director to implement and optimize UX centric guidance and decisions and journey enhancements in partnership with IT and agencies as well as content creation in partnership with multiple areas of the organization and agencies.

• Exercise independent judgment with minimal direction from supervisor.

• Work with all local markets to align on market specific visions, needs and calendars.

• Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.

• Create selling pitch and meeting with stakeholders to execute initiatives through Visa Marketing Platform.

• Manage Digital media campaigns on behalf of clients, including drafting the best campaign, with the help of our agencies, for the KPI agreed, implementing, optimizing, and reporting.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

• 7 or more years of work experience with a Bachelor’s Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD University Recruiting: MBA/ PhD without experience
• 8+ years of work experience in Marketing, digital media, and innovation. Specifically proven experience as CRM manager or similar role. Ecommerce experience a plus.
• Bachelor's degree required in quantitative field marketing and or business administration. MBA preferred.
• Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.
• Fluency in Spanish and English. Portuguese is a plus.
• Experience with Google Analytics, DV360, social, web, tech platforms and proven experience working with CRM tools such as Adobe campaign, Eloqua, and others.
• Proven experience in life cycle management.
• Proven experience in media planning and execution. Advanced understanding of interdependencies between Paid, Owned and Earned channels.
• Knowledge of online marketing methods and best practices.
• Ability to manage marketing projects end-to-end and proven experience in client facing interactions, engaging with clients and stakeholders from different countries within the Latin America region preferable.
• Innovation-driven mindset, digitally curious, up to date with digital and technology trends.
• Substantial problem-solving ability with strategic focus on impacting ROI
• Strong interpersonal abilities to drive change within multiple stakeholders and orgs.
• Multi-functional project management and strategy development skills, ability to manage deliverables and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners.
• Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences.
• Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand.
• Strong analytical, problem-solving skills, and interpersonal skills
• Team player

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 112,500.00 to 163,050.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.