Vimeo’s Digital Media team is looking for a motivated, detailed oriented, action focused Sr. Manager of Paid Social. Primary responsibilities will include: creating the paid social global strategy that will support in achieving company goals. Develop full funnel campaigns that tell our product story through to performance campaigns driving bookings and pipeline. Drive the paid social infrastructure needed to manage campaigns. Drive creative and audience testing to improve engagement and ROI. Identify new social channels to test to continue to diversify our channel mix. Lead a team of two paid social media managers.
What you’ll do:
- Manage a full-funnel paid social campaign structure, testing, optimization, and strategy in alignment with company and campaign goals to drive product awareness, Trials, Direct Purchase, and MQLs
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Skills and knowledge you should possess:
- Must have strong Facebook Ads Manager proficiency, paid ads on LinkedIn,
- Experience in running paid ads on Pinterest, Snapchat, Tiktok, and Reddit, is a plus
- Strong understanding of digital marketing, performance marketing, and paid social.
- Outstanding, professional communication skills and ability to build internal and external relationships.
- Exceptional analytical skills including the ability to analyze data and develop data-based recommendations, including Tableau, Excel & Google Analytics fluency.
- Must be comfortable and confident presenting in front of cross functional teams
- Strong written and oral communication skills.
- A positive attitude and enthusiasm for learning is a must.
Targeted Base Salary Range: $111,000.00 to $169,500.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base. Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
About Us:
Vimeo (NASDAQ:VMEO) is the world’s most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world’s largest companies. Learn more atwww.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.