Resident - Media Buying & Planning

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

Responsibilities 

• Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary.
• Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
• Manage media investment across platforms daily, weekly, and on a quarterly basis ensuring optimal budget allocation. 
• Collaborate with supervisors  To develop platform strategies, audience targeting, and campaign execution.
•   Pick up client communication responsibilities by presenting performance insights and recommendations.

Qualifications:

• Advanced skills in Excel or Google Sheets including pivot tables, V-Look Ups, etc
•  Media buying experience (preferred, not required): Familiarity with platforms such as:
• Social: Meta , Snapchat, TikTok, Pinterest, LinkedIn
• Google: Youtube, Search, Display
• Amazon: AMS, Amazon DSP
• Programmatic Display/Video: The Trade Desk, DV360
• Connected TV/OTT: Roku, Hulu
• Exposure to Google Analytics, MOAT, IAS, Nielsen is nice to have. 
• Strong problem solving mindset and data driven approach
• Highly organized with the ability to manage multiple projects in a fast paced environment
• Collaborative team player with a drive to learn and grow in digital media