The Senior Public Relations Specialist serves as a senior spokesperson for Vanguard's Personal Investor business. Counsels' stakeholders and leads effective public relation strategies and content to promote and safeguard Vanguard's image. Serves as subject matter expert in both public relations and area of focus.
Senior Public Relations Specialist:
- Develops and leads public relations strategy for aligned area of focus. Partners with relevant stakeholders across the enterprise to establish priorities, align work objectives and deliverables, and execute PR plans.
- Translates enterprise and business strategies and initiatives into messaging and content. Prioritizes communications and messages to maximize impact on target external audiences, including the general public, customers, crew, governmental bodies, and suppliers, and the media.
- Protects Vanguard's reputation through all public relations communications across various channels and platforms. Coordinates governance activities with senior leadership and ensures appropriate implementation.
- Strategizes and drives the development of public relations agendas with high-quality communications material across a variety of formats, platforms, and channels. Applies Vanguard's style, usage, and brand standards to ensure consistency.
- Develops and strengthens working relationships with key influencers and executives across the organization and in the industry to support public relations and business objectives.
- Drives the impact of the collective public relations communication strategy. Ensures the execution of all phases of the communications process, including conception, implementation, and measurement. Partners closely with senior leaders to advise and develop public relations strategies that meet current and future needs of Vanguard.
- Balances external practice with Vanguard brand. Encourages adoption as appropriate. Serves as Vanguard's authority on industry best practices, emerging trends, and their validity in Vanguard's environment.
- Spearheads continuous improvements in Vanguard's public relations strategy and implementation. Measures and monitors public relations satisfaction and makes recommendations based on feedback gathered from various sources.
- Participates in special projects and performs other duties as assigned.
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What it takes:
- Minimum of eight years related work experience, with at least three years of industry experience.
- Undergraduate degree or equivalent combination of training and experience.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
Our commitment to diversity, equity, and inclusion
Vanguard's commitment to diversity, equity, and inclusion (DEI) is central to our ability to deliver on our mission. We aspire to create a work environment that is inclusive, equitable, and diverse-one that enables our employees, whom we call crew, to thrive and bring their best selves to work every day on behalf of our clients.
Cultivating DEI lifts our entire organization, and everyone shares accountability for our progress-from our senior leaders who lay the foundation and set the example for inclusive behaviors to crew who are growing in their personal DEI learning experiences.
Together, we're on a mission. We are fueled by the value of diverse voices and connected through friendships and a culture of care-for our clients, our communities, and each other.
Vanguard's DEI journey has no finish line. Our commitment is enduring, and we remain focused on the path ahead. To learn more about Vanguard goals and progress toward DEI, download our Diversity, Equity, and Inclusion Report .
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.