As a Marketing Analytics Manager, you'll be responsible for serving as a player/coach to a team of marketing analysts. You'll use data to identify trends and opportunities to optimize marketing campaigns. You'll develop and implement strategies to measure the effectiveness of campaigns, track customer behavior, and identify areas for improvements. To be successful in this role, you'll need a deep understanding of web analytics tools, such as Adobe Analytics, and will use data to inform decisions across various channels including email, social media, search, and events. You'll work closely with cross-functional teams to ensure that marketing efforts are aligned with business objectives and will communicate insights and recommendations to senior leaders.
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Core Responsibilities
1. Hires, evaluates, and supervises crew. Provides guidance and training as necessary to develop crew. Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
2. Oversees a team of data analysts as they work with key stakeholders to understand business strategy, questions and goals. Brings structure to business requests, translates requirements into analytical project approaches, and directs the successful completion of a portfolio of strategic data projects.
3. Leads team of analysts as they deliver presentations that translate analytic insights into tangible, actionable solutions for business partners to implement. Provides expert consulting to create recommendations that incorporate an understanding of both the business unit's operational goals and the analytics skills, tools, data and processes to achieve them.
4. Collects, analyzes, and communicates statistics related to daily business operations. Uses findings to develop processes, procedures, and workflows to improve operational effectiveness.
5. Develops and maintains strong internal and external relationships in order to manage cross-departmental and cross-divisional data projects and coordinates the resolution of operational problems and issues.
6. Assists in developing short and long-term initiatives for department to align with business strategies. Participates in business planning activities and development of budgets to determine feasibility and resource needs.
7. Supports team's continuous development to advance their technical skillsets, and to stay informed of industry innovations in analytics and tools.
8. Participates in special projects and performs other duties as assigned.
Qualifications
- Minimum of five years related work experience.
- Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.
- Proficiency with Python, Tableau, & SQL required.
- Knowledge of Adobe CDP, and Marketo a plus.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
Our commitment to diversity, equity, and inclusion
Vanguard's commitment to diversity, equity, and inclusion (DEI) is central to our ability to deliver on our mission. We aspire to create a work environment that is inclusive, equitable, and diverse-one that enables our employees, whom we call crew, to thrive and bring their best selves to work every day on behalf of our clients.
Cultivating DEI lifts our entire organization, and everyone shares accountability for our progress-from our senior leaders who lay the foundation and set the example for inclusive behaviors to crew who are growing in their personal DEI learning experiences.
Together, we're on a mission. We are fueled by the value of diverse voices and connected through friendships and a culture of care-for our clients, our communities, and each other.
Vanguard's DEI journey has no finish line. Our commitment is enduring, and we remain focused on the path ahead. To learn more about Vanguard goals and progress toward DEI, download our Diversity, Equity, and Inclusion Report .
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.