Head of Strategic Marketing Analytics

In collaboration with the Financial Advisor Services Organization (FAS), Vanguard's Chief Data and Analytics Office is embarking on a transformative journey to revolutionize how data and analytics propel Vanguard FAS's vision of being the Advisor to the Advisor. As a Head of of Strategic Marketing Analytics, you will play a crucial role in leading and developing a team of talented professionals, driving innovative initiatives, and ensuring the successful implementation of data-driven solutions that enhance the advisor and distribution experience. You will also serve as a point of escalation and approval for data management and advanced analytics operations, strategy, and goals, aligning with department and enterprise strategy.

Key Responsibilities:

• Team Leadership: Lead, mentor, and develop a team of data scientists, product managers, and marketing strategists. Foster a collaborative and high-performance culture.
• Strategic Collaboration: Work closely with cross-divisional teams to design and implement cutting-edge analytical frameworks that support FAS's vision and business objectives.
• Data and Analytics: Oversee the collection, analysis, and interpretation of large datasets from various marketing channels. Ensure the development and maintenance of advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.
• Performance Measurement: Evaluate the incremental impact of marketing investments on business outcomes. Provide insights into the return on investment (ROI) for different marketing strategies.
• Optimization and Recommendations: Provide actionable recommendations to optimize marketing spend and improve campaign effectiveness based on model outputs.
• Reporting and Visualization: Create detailed reports and visualizations to communicate findings and recommendations to stakeholders, ensuring clarity and actionable insights.
• Continuous Improvement: Continuously refine models and methodologies to improve accuracy and relevance. Stay updated with the latest trends and technologies in marketing analytics.
• Scenario Analysis: Conduct scenario analyses to forecast the potential outcomes of different marketing strategies and budget allocations.

• Bachelor's degree in marketing, statistics, economics, business, or a related field. Advanced degrees (e.g., master's or PhD) are preferred.
• Ability to work effectively in cross-functional teams and collaborate with various stakeholders.
• Proven experience in people leadership, including mentoring and developing team members to achieve their full potential.
• Strong ability to influence and collaborate with senior stakeholders to drive strategic initiatives and achieve business objectives.
• Demonstrated success in leading strategic collaborations across diverse teams to implement innovative solutions.
• Strong understanding of marketing mix modeling techniques, including multivariate regression and time-series analysis.
• In-depth knowledge of marketing analytics, including marketing mix modeling, marketing touch attribution, and causal inference technologies.
• Ability to analyze large datasets from various marketing channels to understand the impact of different marketing activities on sales and other key performance indicators.
• 6+ years of experience in marketing analytics, preferably within a consulting or corporate environment.
• Proven track record in developing and maintaining advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.
• Ability to translate complex analytical findings into actionable insights for non-technical stakeholders.
• Strong written and verbal communication skills to create detailed reports and visualizations.
• Demonstrated ability to identify and solve complex marketing problems using data-driven approaches.
• Excellent problem-solving skills, with a focus on data-driven decision-making.
• Experience managing multiple projects simultaneously and delivering results within tight deadlines.
• Flexibility to adapt to changing business needs and emerging marketing trends.