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The Assistant Store Manager contributes to the overall financial performance of the store including product merchandising/stocking, expense control, and achievement of sales and profitability goals. Manages the operations of the front end operations to ensure all purchases are accurately recorded and that all front end employees are well trained in shrink control and customer service. Works closely with Store Manager to execute the Annual Operating Plan and associated programs to deliver the desired sales and profit results. Recruits, trains and develops front end employees and other employees as assigned. The Assistant Store Manager ensures store adherence to all loss prevention procedures and performs Manager-on-duty functions, as well as any other duties or tasks required.

• Supervise and coach employees in providing efficient and friendly service at the registers and throughout the store.
• Responsible for addressing personnel and performance issues, including coaching, verbal and written warnings.
• Consults with Store Manager and HR on next steps leading to progressive discipline and termination, when needed.
• Ensure compliance of personnel policies and procedures.
• Understand the mechanics of the Annual Operating Plan (AOP) and how the operations translate into the monthly Profit and Loss (P&L).
• Assist in the Annual Operating Plan (AOP) budgeting process. Responsible for achievement of budgeted sales and profits and, managing shrinkage with a heavy emphasis on front-end process.
• Participate in the annual inventory process including preparation and execution of inventory guidelines.
• Responsible for training front end employees and other employees on required programs.
• Assist the Store Manager in ensuring that all staff comply with the Companies policies, procedures, store SOPs; ensure that the facility is well maintained and is a safe environment for staff and customers.
• Responsible for interviewing, hiring, orienting and training assigned employee group(s).
• Provide floor employees with day-to-day direction to include schedules, outlining of store goals and sales and shrinkage targets, and the subsequent results and achievement of goals while performing the Manager-on-duty functions.
• Plan in-store demonstrations including preparation and set-up of the demo cart/display, distribution of samples of product as per the merchandising program and insures that demonstrations utilize strong suggestive selling techniques.
• Assist in overseeing the receiving of product, return of damaged or expired product and the proper and timely restocking of the shelves.
• Responsible for maintaining merchandising programs within the store such as promotional ends, signage, and other company or market specific programs.
• Communicate with store employees about all merchandising and marketing programs, assisting in overseeing the execution and respective follow-up reporting.

• Analyze monthly store reports to evaluate controllable expenses and overall store performance.
• Address any variance to company standards with appropriate action plan, partnering with the Store Manager as needed.
• Ensure proper scheduling of employee to meet business objectives.
• Ensure all employees understand and can execute emergency operating procedures.
• Accept special assignments as directed by Store Manager.
• Adhere to, communicate, and fully support and enforce all policies, processes, and procedures of the Company.
• Other duties and responsibilities as assigned or required.