Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

As a Product Marketing Manager, Activation & Retention, you will help ensure our existing customers see continuous value, driving expansion opportunities, and reducing churn. You will collaborate with the Account Management team to develop compelling narratives, playbooks, engagement tactics, and strategic materials that help retain and grow customer relationships. You will report to our Director, Product Marketing.

• Promote Early Engagement & Activation: Develop and refine strategies to ensure customers quickly realize the value of our platform, increasing adoption and reducing time to activation.
• Support Expansion & Upsell Efforts: Create compelling materials and messaging that help Account Managers identify and execute expansion opportunities within existing accounts.
• Develop QBR & Account Review Positioning: Develop frameworks, templates, and content that improve the effectiveness of Quarterly Business Reviews (QBRs) and Annual Reviews (ARs), helping our teams articulate impact and long-term value.
• Develop Playbooks & Scalable Strategies: Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy.
• Boost Referral & Advocacy Programs: Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation from happy customers.
• Identify & Address Churn Risks: Analyze customer data and feedback to proactively identify churn risks and implement targeted initiatives that improve retention.
• Represent the Product in Customer Meetings: Join key account discussions to support messaging, address product questions, and gather insights to refine positioning and customer education.
• Close the Loop with Product & GTM Teams: Contribute to the product feedback loop, ensuring customer insights shape product development and go-to-market strategies.

What You Should Have:

• 7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
• A deep understanding of customer lifecycle marketing, including strategies for activation, expansion, and retention.
• Strong storytelling and messaging skills, with the ability to translate complex product features into compelling narratives that drive customer engagement.
• Experience developing sales enablement and account management materials, including playbooks, QBR frameworks, and expansion messaging.
• Experience collaborating cross-functionally, especially with Account Management, Implementation, and Product teams.
• A data-driven mindset, with experience using customer insights and retention metrics to inform strategy and execution.
• A passion for customer success and growth, with a relentless focus on helping customers realize and expand their value with our platform.

Location:

This hybrid role is required to work at our DC, NYC, Austin or Chicago office for two days/week.

Compensation:

The US base salary range for this full-time position is $175,000 - $200,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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