Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.
The Corporate Brand and Public Relations Manager will be responsible for developing and maintaining Optum Philippine's corporate brand image and identity.
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The role will focus on strengthening the stature of the external brand in the geography and amongst key stakeholders by ensuring proactive engagement at leading industry associations, government and academic and healthcare partners to build awareness, credibility and thought leadership.
The role is also expected to work with members of the leadership team.
Primary Responsibilities:
- Strategy Development - Crafting and implementing strategies to enhance and maintain the Optum's brand image and positioning in the market
- Media Relations - Building and maintaining relationships with media outlets and journalists to secure positive coverage for the company
- Press Releases - Crafting and distributing press releases and other communication materials to announce company news and updates
- Crisis Management - Handling communication during crises or negative events to protect and manage the company's reputation
- Event Planning - Organizing and overseeing events, press conferences, and other public-facing activities to promote the company's image and objective
- LinkedIn Management - Managing the company's LinkedIn presence and ensures it aligns to the overall PR strategy
- Supports both Philippines and Puerto Rico
- This role is an individual contributor
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 10+ years total experience in Brand and Marketing
- 5+ years experience as Corporate Brand and Public Relations Manager
- Experience in supporting mult-geo and cross functional teams is an advantage
- Solid strategic thinking, creativity, communication and writing skills, along with experience in marketing, brand management, public relations, and LinkedIn management
- Solid writing skills, media savvy, and the ability to handle high-pressure situations
- Need to be adept at strategic planning and relationship building
- Proven excellent Communication skills
- Willing to report onsite 3x a week and work on mid shift (3PM-12AM)
- Willing to work in Makati
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.