Job Title: Shopper Marketing Manager (IRE)

Location: Ireland

Work-Level: 1C

BUSINESS FUNCTION: Marketing

JOB PURPOSE

Lead customer & brand growth through strategic marketing activities targeting shoppers across their "Path to Purchase" touchpoints. This role is shopper insight driven working to unlock barriers and prompting triggers to purchase, positively influencing shopper behaviour, whilst also ensuring a strong return on investment with our customers.

RESPONSIBILITIES

Excellent Strategy & Execution

• Develop actionable shopper insights that drive behaviour and are placed at the heart of everything we do.
• Create a winning Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points.
• Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth.
• Develop and execute transformative engagement at the point of purchase through best-in-class POS suite
• Implement the Shopper Marketing Plan with a '6 P' approach

Creating Strategic partnerships with Key retailers

• Build strong "Go To" relationships with key retailer marketing and trading teams
• Expert on opportunities within Retailers to support their corporate marketing initiatives or opportunities to develop portfolio activity, driving sales of Unilever brands.
• Develop proposals for specific Category driving Retailer Shopper Marketing Programmes.
• Understand the individual, customer requirements & complexities for activation.

Operational/Planning/Collaboration

• Ensure the Shopper Marketing plans are aligned to the brand objectives and customer priorities across the year.
• Lead in conjunction with consumer marketing teams and CAMs to develop tailored shopper marketing plans for key customers.
• Managing collaborative creative agency relationships, through inspirational briefs, holding them accountable for deliverables and within budget.
• Work closely with Retail Execution & CAMs to ensure all in-store activations land successfully on time in full as planned.
• Full management of the Shopper Marketing Budget.
• Ensuring any SM plans have a positive return on investment and deliver tangible results with sales/penetration uplifts.
• Reviewing and analysing results with pre-set targets to identify which and where to spend our SM budget

ALL ABOUT YOU

• Shopper Insights: Knowing shoppers, shopping behaviour, and translating insight into actions. Experience of using AC Nielsen, Kantar, Dunnhumby,
• Shopper Engagement: Working with agencies, customers, colleagues, and experts
• Brand experience preferable
• Customer Marketing experience - presenting to customers preferable
• Experience with holding individuals to account, and managing several stakeholder relationships
• Creative entrepreneurial mindset