ABOUT ICE CREAM: Life Tastes Better With Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall's, Ben & Jerry's), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
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We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we're crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
JOB PURPOSE:
The Marketing Manager Ice Cream will lead the full marketing agenda to take this business to the next level, considering the changing consumer behaviors and growing competitive pressure in this category.
We need someone with passion for driving healthy business growth and the ability to lead, motivate and develop their team. The holder will need exceptional business acumen, strong decision-making & flexibility with proven communication skills.
MAIN ACCOUNTABILITIES:
- Leads the Integrated Business Planning process (IBP) for categories of responsibility: insight generation, priorities & objectives definition, supporting the Brand Marketing Plan.
- Keeps on-going communication with the Category's Global / Regional Teams, shares local trends and performance and understands regional priorities that affect the local business
- Oversees the execution of the Brand Marketing Plan:
- Overall portfolio (incl. innovation) plans.
- Media and promotional strategy, based on continuous understanding of market and competitive context.
- Implementation of a proper product, price, place & promotion mix, to achieve market and financial objectives.
- Continuously control & adjust the plan in response to changing conditions and priorities.
- Manage portfolio 5S programs and network/SC discussions.
- Develops thorough understanding of the market, the competition, the consumer, our brand health & attributes by analyzing all available data (consumer studies, tracking data etc.).
- Identifies & develops cases for new business opportunities - working with local and international cross-functional partners & communities
- Responsible for annual projections & any necessary remediation actions (i.e. promotional activities, pricing actions, innovation delivery, marketing investments etc.).
- Leads and coaches a talented team to achieve individual development plans in line with business priorities.
- Bachelor's degree in Marketing, Economics or Finance.
- Master's degree in Marketing, Economics, or an MBA is a plus.
- +5 years of experience in marketing with similar scope of responsibilities
- Commercial understanding is required and proven experience in commercial roles will be a strong advantage.
- Strong experience in Media management (Traditional and Digital), consumer & shopper activation campaigns & product development.
- Fluency in Greek & English.
- Strong communication skills, collaborative, international mindset.
- Business ownership with self-drive to deliver results.
- Strong analytical & strategic skills with solid financial understanding.
- Consumer & Shopper orientation.
- CSP Team
- External Agencies
- Central Category(s) Team
- Finance Team
- Sales Team (Account/Customer Activation/Field Sales, etc.)
- Customer Operations (Planning/Customer Service, etc.)
Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.