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Senior Brand Designer

AT Udemy
Udemy

Senior Brand Designer

Mexico City, Mexico

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

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About this role

In this role, you’ll be thinking big and small, collaborating with cross functional partners to shape the way that the brand influences each customer touchpoint. You’ll take ownership of everything, working with a wide range of internal as well as international partners to ensure brand consistency and global relevance. Additionally, you will have a significant opportunity to help us further scale the Udemy brand, evolving guidelines/templates/assets and playing a significant role as brand steward across the organization.
What you'll be doing
  • Champion the evolution of our design system and brand identity toolkit with a focus on scalability and consistency across the organization
  • Ensure all work aligns with design principles and brand standards
  • Continually update and improve upon our brand guidelines
  • Utilize visual storytelling skills to create concepts that inspire and motivate
  • Concept and implement design ideas quickly, producing comps, storyboards, initial graphic concepts, and final deliverables for emails, advertising, and promotions
  • Be a master multi-tasker, brainstorming and developing brand assets for multiple projects simultaneously, remaining flexible through revisions while keeping a keen eye on every detail
  • Create consistent and scalable design solutions across digital and traditional channels including web, email, social, video, events, etc
  • Collaborate with copywriting and video team to ensure creative content is powerful, vivid, compelling and works in harmony
  • Work as part of a larger brand team alongside creative directors, producers, campaign managers, and production designers, to ensure that all projects are completed on time
  • Work closely with the brand team leadership to develop and facilitate design critiques and design exercises

    What you’ll have
    • 8+ years of experience in creative roles within agencies or in-house departments.
    • Strong understanding of global design implications and cultural sensitivities.
    • Proficient in digital design across web, mobile, email, social media, and product platforms.
    • Ability to create inspiring visual experiences that resonate with customers.
    • Skilled in strategic thinking and articulating compelling visual concepts and mood boards.
    • Robust portfolio demonstrating expertise in both print and digital design.
    • Expertise in layout, typography, and visual hierarchy for effective communication.
    • Familiar with accessible design principles, user flows, and prototyping methodologies.
    • Ability to leverage user research and metrics to drive informed design decisions.
    • Strong proficiency in Adobe Creative Suite, basic knowledge of HTML/CSS, and familiarity with Figma and other prototyping tools.

      About Your Skills
      • Design System &; Brand Evolution:
        You have the ability to lead the development and evolution of design systems and brand toolkits, ensuring they are scalable and consistent across the organization. Your expertise lies in creating design frameworks that align with company goals and can be adapted by global teams.
      • Design Principles &; Brand Standards:
        You have a deep understanding of design principles and brand standards, and you ensure that all creative work adheres to these guidelines. You continuously update and improve brand guidelines to keep them relevant and effective.
      • Visual Storytelling &; Concept Development:
        Your visual storytelling skills enable you to craft inspiring concepts that resonate with audiences. You excel at quickly turning ideas into comps, storyboards, and final deliverables, driving creative content for emails, ads, promotions, and more.
      • Project Management &; Multi-Tasking:
        You are adept at managing multiple projects simultaneously, developing brand assets across various touchpoints. Your ability to remain flexible during revisions, while maintaining attention to detail, ensures quality across all your work.
      • Cross-Channel Design Solutions: You create consistent and scalable design solutions that work across both digital (web, email, social media, video) and traditional channels (print, events, etc.), ensuring a seamless brand experience for the customer.

        We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
        Life at Udemy

        We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
        • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

        • Learning is what we do - inside and out. Our Learning &; Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

        • Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

        • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

          Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

          At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

          Why Udemy?
          • Innovation-Driven: Be part of a team that values innovation and encourages creative security solutions.
          • Impactful Role: Directly influence the security posture of our products and services.
          • Growth Opportunities: Opportunities for professional development and career advancement.
          • Inclusive Culture: Work in an inclusive environment that promotes diversity and values each team member’s unique contributions.

            Udemy Mexico Benefits

            Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:

            Core Benefits:
            • Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
            • Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.

              Financial Benefits:
              • Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
              • Teleworking Allowance: $800 MXN monthly.
              • Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
              • Christmas Bonus: Equivalent to 30 days of your current salary.
              • Vacation Bonus: 25% premium on your vacation days.

                Time Off Benefits:
                • Holidays: Udemy observes 12 public holidays in Mexico.
                • Annual Leave: 12 days of annual leave per year.
                • Sick Leave: 10 days of paid sick leave per year.
                • Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
                • Bereavement Leave: Up to 20 working days for the loss of a loved one.

                  Wellbeing Benefits:
                  • Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
                  • Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
                  • Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
                  • Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.

                    Additional Perks:
                    • Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
                    • Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.

                      At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
                      Hiring Compensation Range
                      $880,000 — $1,100,000 MXN

Client-provided location(s): Mexico City, CDMX, Mexico
Job ID: Udemy-5342225004
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • FSA
    • Fitness Subsidies
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Birth Parent or Maternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
  • Office Life and Perks

    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
  • Vacation and Time Off

    • Leave of Absence
    • Personal/Sick Days
    • Paid Holidays
    • Unlimited Paid Time Off
  • Financial and Retirement

    • Relocation Assistance
    • Performance Bonus
    • Company Equity
    • 401(K) With Company Matching
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Tuition Reimbursement
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program