About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
This hybrid position requires two days per week in our Mexico City office.
About this role

As a member of Udemy’s Performance &; Growth Marketing team, you’ll contribute to the mission of improving lives through learning by reaching and engaging with learners and organizational buyers through paid marketing channels to help them discover and experience how Udemy’s breadth of learning solutions can empower and transform individuals, teams and organizations to help them achieve their goals.

• Media Planning &; Budget Management: Contribute to the quarterly paid media plan development, allocating spend budgets by channel and tactic based on program strategy, objectives, mixed media modeling and expected performance. This includes brand and consumer media planning and implementing a full-funnel marketing strategy. Track and monitor spend pacing against budgets and recommend within-quarter budget adjustments based on performance and goal progress.
  
• Reporting, Insights &; Analysis: Generate reports, dashboards, and analyses to evaluate the impact of paid media efforts on GMV and derive actionable insights for performance optimization and media planning strategies. This includes creating Clarisights dashboards, providing QBR insights and analyzing trends and correlations between the Consumer and B2B business units to identify opportunities for cross-business optimization.
  
• Paid Marketing Strategy: Develop and implement strategies to optimize Udemy’s paid media funnel in alignment with customer journeys, messaging, and positioning. Manage the testing and optimization roadmap, document results and learnings, diversify the channel mix, and collaborate with stakeholders to enhance the full-funnel digital experience. Conduct market and competitor research to identify new channel opportunities and tactics.
  
• Integrated Marketing &; Cross-Functional Collaboration: Partner with Campaigns, Creative, and Channel teams to execute paid media plans that support integrated campaigns aligned with business objectives. Collaborate with cross-functional stakeholders to launch new offerings and initiatives through paid tactics, ensuring alignment and continuous optimization of the paid program's performance.
  
• Attribution and Measurement: Work closely with the Data Science team to develop and refine a holistic measurement framework that includes short, medium and long term performance metrics to guide our media mix optimization and to plan incrementality tests.
  
  What you’ll have
  
  • 5+ years of experience in paid performance marketing and media planning with a focus on brand building and D2C programs. Analytics certifications preferred
    
  • In-depth knowledge of digital advertising channels, trends, and best practices
    
  • Excellent quantitative, analytical and problem solving skills with the ability to derive actionable insights from data and a strong understanding of measurement concepts (like attribution)
    
  • Proficiency in reporting and dashboard creation, Excel data analysis and data visualization tools
    
    
    • Self-motivated &; proactive, meticulous attention to detail, excellent communication and presentation skills, well organized and results obsessed with a passion for driving continuous improvement
      
      
      • Ability to thrive in a fast-paced, dynamic environment and comfort with ambiguity, new processes and big thinking
        
        About your Skills
        
        • Analysis: You investigate performance trends, changes, and anomalies to uncover actionable insights that drive continuous optimization. By synthesizing complex data, you provide clear recommendations to enhance paid marketing strategies and overall performance.
          
        • Strategic Thinking: You develop innovative paid media strategies aligned with customer journeys and business objectives. Leveraging data, market trends, and competitor insights, you create forward-looking solutions to maximize ROI and position the business for long-term success.
          
        • Collaboration and Influencing: You develop relationships effectively up, down, and across the organization and are able to strategically use these relationships to help move your work forward. You scope a solution that will "get to yes” and also are capable of pushing back on disagreement if they will not provide the outcome needed for the team or the business.
          
        • Decision Making: You use critical thinking to follow a defined decision making process and consider multiple perspectives. Upon making a decision, you are clear in your communication and ensure everyone is aligned in execution.
          
          We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
          Life at Udemy
          
          We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
          
          • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
            
            
          • Learning is what we do - inside and out. Our Learning &; Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
            
            
          • Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
            
            
          • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
            
            Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
            
            At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.
            Udemy Mexico Benefits
            
            Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:
            
            Core Benefits:
            
            • Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
              
            • Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.
              
              Financial Benefits:
              
              • Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
                
              • Teleworking Allowance: $800 MXN monthly.
                
              • Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
                
              • Christmas Bonus: Equivalent to 30 days of your current salary.
                
              • Vacation Bonus: 25% premium on your vacation days.
                
                Time Off Benefits:
                
                • Holidays: Udemy observes 12 public holidays in Mexico.
                  
                • Annual Leave: 12 days of annual leave per year.
                  
                • Sick Leave: 10 days of paid sick leave per year.
                  
                • Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
                  
                • Bereavement Leave: Up to 20 working days for the loss of a loved one.
                  
                  Wellbeing Benefits:
                  
                  • Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
                    
                  • Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
                    
                  • Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
                    
                  • Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.
                    
                    Additional Perks:
                    
                    • Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
                      
                    • Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.
                      
                      At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
                      Hiring Compensation Range
                      $640,000 — $800,000 MXN