About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.
About this role

• Create, optimize, and scale at least $3 million in annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.
  
• Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.
  
• Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.
  
• Partner with Product, Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.
  
• Collaborate with acquisition channel managers on cross-channel strategies.
  
• Manage relationships with ad agencies, Google, and Bing account teams.
  
  What you’ll have
  
  • 4 or more years managing paid search accounts.
    
  • Bilingual: English &; Spanish speaker / writer
    
  • Experience with accounts spending $250K+/month.
    
  • Previous experience collaborating with at least one other paid advertising team: paid social, programmatic, affiliate, content syndication, media planning, etc.
    
  • Global campaign management experience, ideally in multiple languages.
    
  • Proficiency using spreadsheets; familiarity with advanced systems like Google Data Studio, Google Analytics, Mode, Tableau, or Clarisights
    
  • Experience with various campaign types: Search, Demand Gen, Video (YouTube), App, or Performance Max.
    
    About your Skills
    
    • Paid Search Strategy and Optimization: Strong expertise in managing large-scale paid search campaigns (Google Ads and Microsoft Ads), including optimizing investments to maximize growth and ROI.
      
    • Data Analysis and Performance Monitoring: Proficiency in analyzing in-platform metrics (Google Ads, Microsoft Ads) and internal data, with the ability to present actionable insights to stakeholders and leadership.
      
    • Experimentation and A/B Testing: Experience in designing, implementing, and analyzing experiments (messaging, targeting, user experience), with the ability to derive insights and suggest future strategies based on test outcomes.
      
    • Cross-Functional Collaboration and Stakeholder Management: Ability to work closely with Product, Engineering, and Decision Science teams to improve marketing signals, measurement, automation, and personalization; manage relationships with external agencies and account teams (Google, Bing).
      
      We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
      Life at Udemy
      
      We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
      
      • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
        
        
      • Learning is what we do - inside and out. Our Learning &; Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
        
        
      • Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
        
        
      • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
        
        Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
        
        At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.
        
        Why Udemy?
        
        • Innovation-Driven: Be part of a team that values innovation and encourages creative security solutions.
          
        • Impactful Role: Directly influence the security posture of our products and services.
          
        • Growth Opportunities: Opportunities for professional development and career advancement.
          
        • Inclusive Culture: Work in an inclusive environment that promotes diversity and values each team member’s unique contributions.
          
          Udemy Mexico Benefits
          
          Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:
          
          Core Benefits:
          
          • Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
            
          • Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.
            
            Financial Benefits:
            
            • Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
              
            • Teleworking Allowance: $800 MXN monthly.
              
            • Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
              
            • Christmas Bonus: Equivalent to 30 days of your current salary.
              
            • Vacation Bonus: 25% premium on your vacation days.
              
              Time Off Benefits:
              
              • Holidays: Udemy observes 12 public holidays in Mexico.
                
              • Annual Leave: 12 days of annual leave per year.
                
              • Sick Leave: 10 days of paid sick leave per year.
                
              • Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
                
              • Bereavement Leave: Up to 20 working days for the loss of a loved one.
                
                Wellbeing Benefits:
                
                • Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
                  
                • Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
                  
                • Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
                  
                • Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.
                  
                  Additional Perks:
                  
                  • Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
                    
                  • Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.
                    
                    At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
                    Hiring Compensation Range
                    $640,000 — $800,000 MXN