About the Role
This role will be primarily focused on Uber One, one of Uber's global strategic priorities. Uber One has been in the market since 2021 and has grown to a base of over 1.5 million members in ANZ.
Your scope will be to deliver growth through continuous campaign experimentation, requiring you to build a strong foundational understanding of our systems and a desire to push the boundaries with the campaigns that we take to market.
The role will also have a part to play in designing the long term growth plan and strategy of this product (working with the global Product and Engineering team, Uber (Rides) and your lead). The role is part of the Australia and New Zealand Uber Eats Consumer Strategy and Operations team.
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Your impact in role
- Design, execute and optimise acquisition and engagement campaigns: translate data insights into actionable and effective campaigns. This includes designing new campaign concepts, segmenting audiences, creating messaging, deploying campaigns, and reporting results.
- Tailor strategies by customer segment: Employ quantitative and qualitative research tools to develop/refine customer segmentation and build tailored strategies by segment
- Collaborate with cross-functional stakeholders to deliver value for members: Develop shared objectives, support standing-up new initiatives across functions, and manage projects/workstreams end-to-end
- Perform analysis to inform recommendation on key strategic questions: Examples include identifying opportunities in user lifecycle, building business cases for new benefits
What you'll need
- Quantitative degree and 3+ years of solid operational and analytical experience gained in a tech company, management consulting, finance, or consumer growth experience in a fast-paced environment
- Problem solving - the ability to break down ambiguous problems by applying structure and using data-driven insights to solve them
- Analytics - experience dealing with complex data sets using excel/google sheets (SQL a plus but not required), deriving insights, checking against what you see in the real world and synthesising recommendations
- Project ownership and delivery - demonstrated ability to work closely with cross-functional teams, manage stakeholders effectively in an ever-changing, rapid growth environment, and coordinate, plan and prioritise tasks across multiple projects
- Excellent communication skills (verbal and written) with the ability to translate data into actionable insights and recommendations
- Experience with running incentives and promotional campaigns, including A/B testing, messaging, and post-campaign analysis
- Unparalleled business judgement and critical thinking skills with the ability to use data to quickly develop strategies and make decisions
- Familiarity and passion for data-driven digital marketing, customer marketing and retention
- Operational or marketing experience with subscription/loyalty products
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.