About the Role
The Measurement Insights & Analysis team is looking for an analytical and strategic problem solver to partner with our sales team with the goal of improving the performance of our advertisers' campaigns on Uber and driving larger advertising revenue.
The Sr Analyst, Measurement Operations, Uber Advertising will focus on the post-campaign measurement for the global advertisers; this role will facilitate and drive key insights for partners, support sales staff, collaborate with internal partners to optimize our go-to-market strategy, increase overall product adoption and track performance targets. You will be responsible for driving strategic analysis of omni-channel campaigns of some of the largest advertisers in the world. Leveraging your business acumen and technical skills (such as SQL), you will derive both tactical and strategic insights and communicate them to senior leaders at Uber and at our advertisers.
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What You'll Do
- Data insights and analysis - Manage post campaign reporting and insights for all advertisers across all Uber Advertising sales verticals (Enterprise Restaurants, Strategic Verticals, CPG and Agencies) for brand and performance media in the local country and region
- Advertising strategy- Develop and present client-facing, data-driven analysis with actionable recommendations, to improve performance of Uber's top advertisers' campaigns
- Measurement operation improvement - Contribute with building solutions to efficiently scale our measurement service to Sales and our advertisers
- Advocacy for local country and regional needs - Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams, in order to customize measurement operations for that country / region
- Management of local measurement operation - Set clear objectives and measures to monitor local measurement operation progress and productivity, and hold internal partners accountable for delivering results. Drive business review cadence and develop reporting frameworks to facilitate alignment, learning and improvement, and accountability
Basic Qualifications
- Bachelor's degree or equivalent in math, statistics, physics, chemistry, engineering, economics, computer science, operational research or similar quantitative field.
- 4+ years of ful time work experience
- Experience working in data analytics / data science, measurement and insights, consulting, or strategy with the ability to translate complex datasets into compelling and insightful narratives that effectively communicate key findings and drive informed decision-making.
- Experience in data querying (e.g. SQL), data analysis (e.g. Google Sheets / Python / MS Excel / R) and data visualization (e.g., Looker, Google Data Studio, Tableau).
Preferred Qualifications
- Strong communication skills, with the ability to build relationships with various stakeholders including sales and account management team and to effectively communicate technical work to non-technical audiences.
- Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting / analysis requests.
- Detail oriented with a focus on accuracy and efficiency (process standardization) through meticulous documentation. You lean in and embrace the details to map processes, clean data, and even write / review code!
- Experience with marketing / advertising measurement, analytics, and reporting within an advertising agency/consulting.
- 5+ years of experience in marketing / advertising analytics and measurement; experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred.
- Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)
- Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform
- Experience with A/B and multivariate test design and implementation and statistical concepts
- Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience
- Experience with relationship building/management with internal stakeholders including Marketing, Product and Engineering
For Chicago, IL-based roles: The base salary range for this role is USD$112,000 per year - USD$124,000 per year.
For New York, NY-based roles: The base salary range for this role is USD$124,000 per year - USD$137,500 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$124,000 per year - USD$137,500 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.