About the Role
At Uber, we #GoGetIt, you'll get to work on challenging problems that require deep strategic thinking to deliver for our customers and make magic in the Uber marketplace. Your work will impact customers here and globally. It could involve building a strategy for targeting high value customers, building a more sustainable future for mobility, and discovering the best way to increase rider engagement through our membership program. This isn't about cutting and pasting from a playbook, it's about writing the playbook.
The North Asia team is on a mission to fuel the growth of our long term Annual Active Rider base, through SAM expansion (Teens, Older Adults, Families), increasing awareness and consideration of Uber as the #1 mode of transportation for all use cases (Connect, Tasks, Web). You will be responsible for leading our portfolio. You will help us achieve our goals of driving Rider growth by developing reports and tools to draw analytical insights, work cross-functionally to drive performance, as well as own some of our most challenging strategic projects and initiatives for these products.
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As a Sr Strategy and Operations Manager, you will employ quantitative and qualitative research methodology to identify customer needs and use cases before developing solutions to help keep these products moving into the future. You will communicate your insights to our business leaders, partner with multiple business and deliver changes for immediate business impact. You will have end-to-end responsibility for the development, management and execution of your projects. Your work will have a real-world impact, instantly changing the way that people get around cities.
Your Impact in Role
- Drive adoption and conversion of these products across North Asia, focusing on significantly improving our north star rider metrics: Sign up to FT conversion, FTs, 1 to 5th trip, TpR, MAUs
- Develop the short term execution plan to deliver in year targets, as well as the long term Growth strategy to deliver the plans
- Recommend and execute on key pilots and growth accelerator XPs, and develop business cases to get cross functional buy-in and support
- Lead discussions with marketing and BD on the development and closing of new partnerships to acquire new consumers relevant to the products
- Lead the development, execution, post-analysis and recommendations of Ops led XPs, leveraging learnings to iterate on future campaigns as well as scaling efforts more broadly
- Develop robust and scalable tactics to drive re-engagement of churned consumers, while also moving LFR consumers up the curve
- Craft a plan for building up Teen demand leading up to seasonally soft times of the year (school holidays, national holidays, non-commute use cases)
- Lead weekly consumer cross functional strike meeting for these products, ensuring progress is being made on the P0s, and that roles and responsibilities across Marketing and Ops are clear
The Experience You'll Bring
- 4+ years of experience in senior stakeholder management, cross-functional project management and data-driven decision-making
- Experience with GTM strategy development & execution for growing a new business or product category
- Attention to detail and ability to work on multiple projects in parallel while delivering high quality of output and bringing innovative ideas
- Ability to take initiative in a constantly changing work environment with a self-driven attitude
- Ability to analyze data in SQL and Excel (Google Sheets) with an analytical mindset
- Excellent written and verbal communication skills in English
- Experience with Tableau, Python or similar is a plus!
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.