About the Role
This role will drive the B2B marketing strategy with the ultimate goal of increasing volume and quality of leads to support our 2X selection strategy by 2027.
This will include reviewing and improving all stages of the funnel performance, aswell as working with XFN stakeholders to ensure that our performance and brand materials position UberEats as a key partner for all merchants in Japan to work with.
---- What You'll Do ----
- Be part of a brand new team at UberEats Japan!
- Working with your lead to build an overall B2B marketing, comms and awareness strategy to primarily increase leads in the small business segment
- Working with our sales team to review our end to end merchant acquisition funnel, implementing improvement tactics and strategies with a goal of improving all stages of the process
- Creation of a clear Value proposition for our teams to take to market for all segments of our business
- Ensuring a clear communication strategy exists to guide our merchants from initial consideration stage all the way through to scaling their business on UberEats
- Review our investment strategy with XFN partners with the ultimate goal of improving our spend performance
- Put together a series of events across Japan to drive awareness, consideration and understanding of the UberEats platform for merchants with a goal of securing more leads for our platform
- Own or contribute to several projects across the business
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---- What You'll Need ----
- Native Japanese, Fluent English language skill
- 7+ Years of experience in B2B marketing experience- both brand and performance, experience in Restaurant industry is desirable
- Clear history of building and executing strategies to drive improvement across B2B touchpoints
- A #gogetit and #oneuber mindset - This role is part of a new team so you will be expected to be a part of culture, strategy and team norm setting
---- Preferred Qualifications ----
- Working in a marketplace organisation, specifically tasked with lead generation marketing and brand/perf marketing R&R
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.