Global CRM Performance Marketing Associate

About the Role

At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for proactive marketers to tackle some of the most challenging problems of our time.

This is a unique opportunity to be part of Uber's Global CRM team. In this role, you will have the opportunity to work on a growing team that's responsible for delivering communications and making an impact every day.

As a Global CRM Marketing Associate for Earners you will be responsible for the strategy of communications to millions of Uber drivers and couriers globally, via owned digital channels. You'll work collaboratively cross-functionally to ensure we deliver the right message, to the right audience, at the right time. You will partner with regional, global, product and operations teams to deliver impactful automations and campaigns at scale. You will utilize data-driven decision-making processes to improve the performance of efforts. You will also drive experimentation and be responsible for reporting the results of your campaigns and lifecycles to stakeholders and leadership.

1. Responsible for developing and implementing end-to-end Global CRM strategies and campaigns targeting Couriers and Drivers in +60 markets.
2. Support product launches and key initiatives by developing personalized marketing and transactional lifecycle strategies that maximize product adoption, drive growth, and enhance the end-to-end earner experience.
3. Collaborate with product and operations teams across the world to understand and execute against strategic business goals while representing and maintaining a Global CRM learning agenda
4. Support large-scale technical and strategic migrations and deliver innovative solutions to some of our most complex challenges.
5. Develop best-in-class learning agendas from experimentation planning and development to scaling the learning
6. Lead CRM initiatives from end to end - work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools
7. Establish, report on, and improve KPIs for all campaigns / communications
8. Collaborate with data science, product, & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights and business opportunities to leverage in lifecycle marketing i.e. DS models
9. Partner closely with Marketing Tech and Product teams to unlock scalable tech solutions and advanced personalization capabilities that elevate the performance and impact of CRM programs.
10. Improve and streamline existing processes to enable efficient, scalable end-to-end CRM program management across the organization.
11. Play-booking and documentation, keeping in mind that the takeaways from today will pave the way for growth in the region and other markets around the world

1. Minimum of 4+ years proven experience in lifecycle marketing, customer communications, or customer engagement.
2. A bachelor's degree or equivalent experience

1. Strategic thinker with the ability to connect long-term vision to executional detail.
2. Operationally excellent, with a track record of managing complex programs and improving processes at scale.
3. Highly technical with an understanding of CRM and marketing Tech, data flows, and CRM platforms.
4. Excellent stakeholder management skills, with proven experience working cross-functionally with Product and Engineering teams.
5. Strong project management capabilities with the ability to balance meticulous attention to detail with fast, effective execution.
6. Strong communication skills, able to distill complex ideas into clear, actionable insights.
7. Experience working across global teams and multiple regions/markets.
8. Experience working on app-based products.
9. Hands-on experience with A/B testing, messaging strategies, and campaign performance analysis.
10. Skilled in performance measurement, analysis, and post-campaign insights
11. Exceptional organizational and prioritization skills, with the ability to manage multiple complex projects simultaneously.
12. Deep curiosity for technical solutions and how a tech stack can be leveraged to elevate CRM programs.
13. A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
14. Enthusiasm for working on both transactional and marketing communications.
15. Thrive in a fast-paced, ambiguous environment and ready to take ownership of end-to-end program delivery, working collaboratively across multiple teams and functions.
16. Able to bring a creative, solution-oriented mindset to tackle some of our most technically complex challenges.