About the Role
Uber Eats is actively searching for an acquisition growth expert to drive consumer growth in Germany. In this critical role, you will develop and implement strategies that enhance consumer acquisition and retention for the business.
Your main tasks will involve building and executing an acquisition strategy, including tasks such as creating performance dashboards to track daily consumer acquisition KPIs as well as onboarding and managing acquisition channels to expand our user base. From offline acquisition stunts to partnership negotiations and product referral programs, you don't shy away from finding the next big growth hack for the business. In addition, you will be responsible for accurately forecasting consumer growth KPIs and budgets, ensuring that your acquisition strategy drives top & bottom-line business KPIs. Conducting A/B tests and in-depth analyses is part of your daily business as you do not shy away from challenging the status quo whilst building out scalable, innovative and sustainable acquisition drivers.
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A key part of your role will include maintaining proactive relationships with various teams, such as Performance Marketing & CRM, Business Development and the Commercial organisation, ranging from Senior Leadership to Territory Managers, Finance BPs or our Product stakeholders. Leveraging your industry expertise, you will identify key growth opportunities and implement them with a focus on precision and a data-driven approach.
This position demands a candidate with strong analytical skills, strategic thinking, partnerships experience and an effective project management capabilities, all aimed at driving growth and enhancing the market presence of Uber Eats in Germany
What the Candidate Will Do
Build Acquisition Roadmaps: Work with the Consumer Growth Lead to set the groundwork by owning and implementing the strategy and scaled levers for Uber Eats' consumer growth, including a solid onboarding, optimizing and testing approach, focusing on scale and ROI.
Early Lifecycle Experience: Obsess about improving the experience of our newly onboarded audience cohorts. Design and scale our processes across the entire early lifecycle, focusing on early retention strategies.
Forecasting & Performance Tracking: Forecast and set OKRs, design & evaluate A/B tests and monitor key metrics. Investigate the root causes of changes in performance metrics and provide strategic guidance to a variety of stakeholders.
Project & Process Management: Whether a one-off project or an ongoing process, you're chasing operational efficiencies and building foundations that scale with our rapid business and Eater growth.
Stakeholder Management: You will coordinate various initiatives and projects across Service Partner Management, Restaurant Account Managers, Performance Marketing, Finance, Product, external Partnerships and other stakeholders, aligning goals, setting expectations and communicating your initiatives.
---- Basic Qualifications ----
- Bachelor or advanced degree in Business Administration, Marketing, Economics, Engineering, Finance, or equivalent
- Minimum of 3 years of relevant experience in a competitive growth environment in roles such as: Performance Marketing, Data Analyst, Growth Hacking or Consulting
- Advanced knowledge of SQL with ability to leverage daily for query creation and building dashboards
- Executional excellence: you have a strong attention to detail, and plan and track your progress with OKRs
- Excellent written and verbal communication skills, and demonstrated ability to influence and gain consensus with senior stakeholders
- Fluency in German and English
---- Preferred Qualifications ----
- Experience in owning budgets
- Experience in building partnerships in a client-facing role
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.