Paid Media Marketing Manager

Company Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Description

Trupanion is seeking a results-driven and innovative Paid Media Marketing Manager. In this role, you will be responsible for managing and optimizing digital paid media campaigns across various platforms. Your main goals will be to increase conversions, maximize the ROI on paid media efforts, and contribute directly to Trupanion's overall growth.

You will work directly with Trupanion's partnered digital agency, leveraging them as an extension of your team, to develop, implement and manage all paid media campaigns across search, social and programmatic. You will also work across internal teams, including Brand, Digital, and Growth Insights, to optimize the performance of each campaign.

• Thrive at the intersection of creativity and data- being equally capable and excited about leveraging data to make decisions and supporting creative development
• Are customer-centric and have a strong ability to zoom out and see the broader customer experience and journey
• Have a curious mindset and are always thinking about the next A/B test
• Are a strong communicator and able to easily cater your communication from agency to digital partner to senior leadership

• Develop, implement and manage all aspects of paid media campaigns alongside our digital agency
• Monitor and allocate paid media budgets to ensure effective spend to goals
• Analyze and optimize all facets of campaigns for performance improvement, including creative/copy, targeting, and landing page
• Collaborate with the creative team to design compelling ad copy, imagery and videos that align with campaign goals and branding
• Develop robust A/B testing roadmap across all elements of ad campaigns
• Stay up to date on trends in digital marketing and paid media, including platform updates, best practices, new features and competitor strategies
• Define goals and effectively lead all aspects of channel execution, while identifying tactics with high lead volume and conversion potential.
• Drive day-to-day operations of agency partnership

• 3+ years of paid media experience, including budget management, with proven success in campaign results
• Experience using analytics tools such as Google Analytics

• Strong understanding of performance metrics and KPIs
• Excellent communication and collaboration skills
• Ability to manage multiple campaigns and deadlines in a fast-paced environment

• Proficiency with major paid advertising platforms
• Knowledge of SEO and organic traffic strategies to complement paid efforts

• The pay range for this position is $90,000 -$100,000, on a full-time schedule.
• Along with base salary, Trupanion employees may be eligible for monthly bonuses.
• We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.