101929
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen accepts applications on an ongoing basis.
Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"
Position Overview:
The Senior Manager of Content Marketing at TruGreen is a strategic and hands-on role that plays a critical part in shaping and executing our content strategy. This individual will be responsible for developing content that resonates with our target audience while overseeing the overall content marketing strategy. The ideal candidate will bring new and fresh thinking to help drive expansion and optimization of our digital presence across channels.
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Responsibilities:
- Develop and execute a comprehensive content strategy aligned with TruGreen's marketing and business goals, focusing on building brand awareness, engagement and leads.
- Write and produce various types of high-quality content, including blog posts, articles, infographics, videos, and more.
- Utilize audience insights to create tailored content that speaks to different customer segments, ensuring content relevancy and effectiveness.
- Ensure that all content is optimized for search engines (SEO) to enhance organic visibility and improve search rankings.
- Develop and maintain an editorial calendar, managing content production timelines and ensuring consistent output.
- Monitor content performance using analytics tools, and make data-driven decisions to refine content strategies and improve engagement.
- Collaborate with the social media team to align content with social media strategies, ensuring consistent messaging and brand voice.
- Maintain brand consistency and messaging throughout all content, adhering to the company's core values and voice.
- Work with cross-functional teams to create holistic content campaigns that drive results.
- Collaborate with agency partners, ensuring clear communication, shared goals, and effective campaign execution while maintaining alignment with the company's brand and objectives.
- Work with functional leads to determine content gaps and recommend topic ideas based on key business and user insights and support the content lifecycle management
- Stay up-to-date with industry trends and best practices specific to content marketing
Education and Experience Requirements:
- Bachelor's degree in marketing, communications, journalism or a related field.
- Proven experience (7+ years) in content marketing with a strong background in content strategy and creation.
- Exceptional writing and editing skills, with a portfolio of published work.
Knowledge, Skills, and Abilities:
- Highly creative with a discerning eye for detail and excellent storytelling skills leveraging multimedia formats.
- Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals.
- Articulate communicator with excellent interpersonal skills.
- Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.
- Ability to identify operational gaps/opportunities and implement solutions.
- Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business.
- Strong technical acumen and core understanding of marketing functions/systems.
- Proven ability to conceptualize solutions and creatively problem-solve.
Physical Demands & Working Conditions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
- Sit, stand and walk
- Use hands and arms to handle, feel or reach
- Speak and hear
- Use close vision abilities
Occasionally required to:
- Lift or move up to 25 lbs.
- Stoop, kneel, crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level:
- Low to moderate
Adverse Conditions:
- Minimal
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$114,013.00 - $190,020.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer