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Web Analytics Analyst

AT TransUnion
TransUnion

Web Analytics Analyst

Chennai, India

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What We'll Bring:
Position Overview
As a Web Analytics Consultant, you will use your skills to instrument and measure high-volume web properties. You will leverage the data streams you establish to generate insights on consumer behaviors and product improvements.

What We Offer:
A collaborative and innovative work environment that explores new technologies and tools.
Flexible time off, workplace flexibility, and support for continued professional growth through tuition reimbursement, conferences, and seminars.
A culture that encourages honing current skills, building new capabilities, and discovering your genius.

What You'll Bring:

Work Responsibilities:

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  • Collect and analyze website data, including traffic volume, conversion rates, and overall engagement.
  • Monitor trends and identify opportunities for product improvement.
  • Create reports and dashboards that highlight important insights.
  • Support the planning, evaluation, and documentation of web property tagging for both analytics and marketing purposes.
  • Collaborate with the Digital Marketing team to track the effectiveness of online advertising campaigns.
  • Evaluate the performance of process flows and website experiments.
  • Partner with other team members to extract, combine, clean and analyze data sourced from different repositories.
What You Bring:
  • Bachelor's degree.
  • 3+ years of experience in Data Analytics.
  • Moderate to advanced proficiency with Google Tag Manager or similar tag management solutions.
  • Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, Mixpanel, or similar.
  • Experience with data visualization tools like Apache Superset or Looker Studio.
  • Experience working with large and complex datasets.
  • Familiarity with web technologies and tracking implementations, including JavaScript, HTML, website tagging, and cookies.
  • Proficiency in writing SQL queries for data extraction.
  • Experience with cloud-based data platforms (AWS or GCP).
  • Knowledge of data preprocessing, cleaning, and analysis techniques.
Impact You'll Make:

What we'd prefer to see:
  • At least three years of professional experience focused on data engineering, reporting, or statistical analysis
  • Experience in the Financial Services industry
  • Understanding of database design, marketing analytics and implementation of marketing Tech.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Sr Analyst, Data Analysis

Client-provided location(s): Chennai, Tamil Nadu, India
Job ID: transunion-19031359
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
    • Pet Insurance
  • Parental Benefits

    • Adoption Assistance Program
    • Fertility Benefits
    • Family Support Resources
    • Adoption Leave
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • Some Meals Provided
    • On-Site Cafeteria
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Personal/Sick Days
    • Volunteer Time Off
    • Unlimited Paid Time Off
    • Paid Holidays
    • Paid Vacation
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • Financial Counseling
    • Company Equity
  • Professional Development

    • Leadership Training Program
    • Tuition Reimbursement
    • Access to Online Courses
    • Internship Program
    • Associate or Rotational Training Program
    • Learning and Development Stipend
    • Promote From Within
    • Lunch and Learns
    • Mentor Program
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program

Company Videos

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