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Sr Analyst

AT TransUnion
TransUnion

Sr Analyst

Hyderabad, India

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What We'll Bring:
TransUnion is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In the Sr Analyst role, you'll work with senior data scientists on multi-million dollar customer engagements. You'll build your network with the top marketing leadership in major companies across virtually all industries. You'll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it's about delivering an evolving stream of value and enabling fact-based decision making.

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What You'll Bring:

&bull You'll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
&bull You'll help diagnose business needs, translate into questions that TransUnion will answer, and architect ways to wrangle data from multiple sources.
&bull You'll work closely with TransUnion's data scientists and consultants to identify new insights, translate findings into the stakeholder's native language and tell stories to make complex things simple to understand and translate into measurable actions.
&bull You'll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
&bull Work with senior data scientists to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
&bull In our TransUnion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
&bull Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals' propensities on multi-step conversion activities in the consumer journeys.
&bull Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
&bull Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
&bull Interdisciplinary work: you'll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.

Impact You'll Make:
  • Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, digital attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis
  • Working knowledge of Python for atleast 2 years along with Excel and SQL
  • Bachelor's degree (required) with mathematical or engineering background
  • An effective cross functional communicator in both written and verbal skills
  • Ability to manage multiple projects with a large cross-functional team
  • Ability and willingness to learn in a fast paced environment and adapt to the situation
  • 1 to 3 years of quantitative analytics experience with marketing metrics and tracking is helpful but not required
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Sr Analyst, Data Science and Analytics

Client-provided location(s): Hyderabad, Telangana, India
Job ID: transunion-19031490
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
    • Pet Insurance
  • Parental Benefits

    • Adoption Assistance Program
    • Fertility Benefits
    • Family Support Resources
    • Adoption Leave
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • Some Meals Provided
    • On-Site Cafeteria
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Personal/Sick Days
    • Volunteer Time Off
    • Unlimited Paid Time Off
    • Paid Holidays
    • Paid Vacation
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • Financial Counseling
    • Company Equity
  • Professional Development

    • Leadership Training Program
    • Tuition Reimbursement
    • Access to Online Courses
    • Internship Program
    • Associate or Rotational Training Program
    • Learning and Development Stipend
    • Promote From Within
    • Lunch and Learns
    • Mentor Program
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program

Company Videos

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