Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for diverse, talented team members who want to Dream. Do. Grow. with us.

Who We're Looking For


Toyota's Marketing Department is looking for a passionate and highly motivated Media Analyst to support the Model & Series Media team.

The primary responsibility of this role is to strategically guide the development, execution, and measurement of paid media strategies supporting Toyota's vehicle initiatives.

• Plan, develop, implement, optimize, and measure media plans to support vehicle campaigns supporting Toyota's marketing and business objectives.
• Collaborate with multiple agency teams to develop effective media goals, strategies and tactics to achieve Toyota's marketing and business objectives.

• Collaborate with internal customer research partners and agency teams to identify and analyze target audience media behavior trends. Develop and implement media research objectives and deliverables, such as focus groups and surveys, to inform media planning. Work closely with agency partners to establish and evaluate media measurement objectives and KPIs.

• Coordinate with multiple internal stakeholders (e.g., Vehicle Marketing & Communications, Business Analytics, Digital, Engagement, Earned/Owned Social, Cross-Tier Media, PR, Sales/Incentives), for strategic input into developing, executing, and measuring fully integrated media strategies.

• Represent Toyota's business, marketing, and media objectives through communication and collaboration with key media, agency, media partners, and business partners.
• Develop presentation materials to communicate key media initiatives such as media campaigns, media innovations, media industry news, etc., to Toyota leadership, internal stakeholders, agencies, media partners, and field sales offices to coordinate efforts across the organization.

• Bachelor's Degree
• Experience in advertising, marketing, market research and/or strategic planning.
• Strong skills in critical thinking, market analysis, problem-solving, relationship building, time management and prioritization, project and vendor management and persuasive, clear and direct communication.
• Ability to manage multiple projects and multiple agency teams in a dynamic environment.
• Business insight and ability to assess implications of strategic decisions on company's future operations.
• Highly organized with exceptional verbal and written communication skills.

• MBA, Marketing
• 3-5 years Marketing experience in Marketing Communications, Advertising, Events
• Familiarity with paid, owned, and earned media landscape, especially Digital, Social, Video, and Programmatic channels

• A work environment built on teamwork, flexibility, and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Flextime and virtual work options (if applicable)
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools, and more
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA