About the Team
At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market Growth businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

About the Role
The Vertical Strategist will have deep knowledge of the Non-commerce Vertical across online advertising, consumption, and measurement. You'll use your influence and relationship-building skills to discover the business needs of our Growth & Small to Medium Business verticals and develop and execute strategies to shape how new and existing businesses grow. You anticipate how decisions are made, persistently explore and uncover the trends that shape the business vertical, and clearly articulate how TikTok can grow their businesses.

Responsibilities
- Create the POV and value proposition for the Non-commerce industry, in partnership with Marketing Science, Data Science, Sales, Product and Global Industry Strategist teams, to be utilized by the sales teams to inform vertical GTM strategies.
- GTM defined as: creative solutions, playbooks, comms/email campaigns, Content Solutions joint strategies, Strategic Value Packages, Research enablement, media planning, case studies, thought leadership
- Identify winning strategies and scale the insights throughout the Non-commerce vertical to provide maximum business value to clients to drive continuous consumption of advertising.
- Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Non-commerce Vertical.
- Partner with Marketing Solutions to inform narratives and sales materials as well as client engagement strategies.
- Update broader Marketing team, Sales and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients; distill trends and insights to have actionable next steps for each vertical.
- Bring a consultative approach that will align around a customer-centric methodology.
- Consult with Product Team to help shape product development in support of client needs.
- Partner with Marketing Solutions, Campaigns and Upper Funnel Teams to scale vertical intelligence across Marketing, Product, Growth and Sales teams.
- Be the industry expert within your vertical sales pod.
- Deep understanding of how Growth and SMB Non-commerce clients manage accounts operate, and share/educate the sales pod to drive the business.

What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
- Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Shows patience and resilience in the face of short-term fluctuations. Pursues efficiency and simplicity.
- Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.

Qualifications

Minimum Qualifications
- Minimum 5 years of experience in a Non-commerce Vertical at a brand and/or agency.
- Analytical and able to drive strong insights to understand the trends in the market and within industry verticals
- A deep understanding of the Small, Medium & Mid-market Growth Non-commerce industries and products, specifically going deep into at least 1 grouping below: NC1: Education, Insurance, Real Estate, Auto, Jobs, NPO & Finserv, Entertainment, Dating, Apps. NC2: Food & Beverage, Dining, Travel, Tech, Sports.
- Outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Storyteller with experience communicating the benefit of marketing opportunities to clients.
- Experience building plans that influence marketing decision-makers at brands and agencies.

Preferred Qualifications
- Expert in digital advertising
- Must be able to foster executive relationships with genuine interest in customers' success.
- Knowledge of agency ecosystem, digital and traditional.
- Must be comfortable with travel.
- Demonstrated experience using advertising data to craft media strategy.
- Proactivity, growth mindset, eager to learn, with ego in check.
- Understanding of ad tech

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91000 - $165000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.