At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The merchant acquisition and incubation team in TikTok Shop's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.

Responsibilities:
1. Identify issues, develop hypotheses, gather and interpret data, execute analysis, figure out opportunities and provide corresponding solutions to drive TikTok Shop seller growth in the UK, including but not limited to seller performance, category development, merchandise growth, etc.
2. Define key business metrics and targets, conduct regular monitoring with dashboards and business reports to track business progress, identify problems and opportunities, assist business review and decision-making.
3. Work with legal and product teams to optimize channel opt-in rates (e.g. SMS, mkt email, direct phone call) and ensure compliance.
4. Analyze data and metrics to identify opportunities for improvement and measure the impact of different acquisition channels.
5. Effective communication with key leaders and cross-functional stakeholders. Identify and manage dependencies to influence business decisions/change and strategically improve operational efficiency.

Qualifications

Minimum Qualifications
1. Bachelor degree or above, more than 5 years of work experience, experience in business analysis, CRM analysis and data analysis in the e-commerce industry is preferred.
2. Strong analytical skills and story lining, proficient in SQL, R or Python; familiarity with BI tools (like Tableau or PowerBI) is a plus.
3. Fast learner and self-starter, highly entrepreneurial with a good sense of judgment and original thinking.
4. Result-oriented, strong ownership mentality and desire to work closely with business teams and deliver business results.
5. Excellent communication and cross-functional collaboration skills to effectively convey complex analytical findings to diverse stakeholders and influence decision-making.

Preferred Qualifications
-Strong problem-solving skills to identify growth opportunities, challenges, and areas for improvement. The ability to think critically and propose innovative solutions.
-Hands-on, proactive in taking initiative.
-Ability to thrive in an ambiguous environment, embrace changes and persevere in face of challenges.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.