Responsibilities
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
TikTok is seeking a dynamic and experienced Regional Marketing Strategy Manager to lead the development and execution of marketing strategies for TikTok Shop across Southeast Asia (SEA). This role is integral to driving the growth of TikTok's e-commerce platform in the region by planning and executing impactful marketing campaigns, conducting market research, managing cross-functional projects across SEA countries, and ensuring strong regional branding efforts. The ideal candidate will have a strategic mindset, a deep understanding of SEA markets, and the ability to work effectively with diverse teams across different cultures.
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Responsibilities:
- Regional Marketing Strategy & Planning: Develop and execute regional-specific marketing strategies to drive brand awareness, engagement, and sales growth for TikTok Shop in SEA. Customize regional campaigns to align with local cultural preferences and market needs.
- Project Management & Execution: Lead end-to-end project management of marketing initiatives, ensuring timely delivery, alignment with overall business objectives, and effective execution across multiple SEA markets.
- Branding & Positioning: Shape TikTok Shop's brand identity in the region, ensuring consistency and relevance across all marketing channels. Develop strategies to elevate brand recognition, trust, and loyalty within local communities.
- Market Research & Consumer Insights: Conduct thorough market research to identify emerging trends, consumer behavior, and competitive landscapes. Use insights to adapt marketing strategies, improve customer experience, and optimize campaigns for each market.
- Performance Monitoring & Optimization: Track and measure the effectiveness of marketing campaigns, analyzing key performance indicators (KPIs) to drive continuous improvement. Use data and insights to refine strategies and improve ROI.
- Cross-Functional Collaboration: Work closely with internal teams such as Product, Operations, Sales, Data Analytics, and Creative to ensure seamless execution of campaigns and alignment with broader business goals.
- Cross-Cultural Communication: Facilitate effective communication and collaboration between teams in different regions and cultures. Ensure that marketing strategies are culturally appropriate and locally relevant across Southeast Asia.
Qualifications
Minimum Qualifications:
- Experience: 5+ years in branding and marketing strategy, with a focus on e-commerce, retail, or technology industries. Proven track record in leading successful marketing initiatives in Southeast Asia.
- Project Management Expertise: Strong skills in planning, managing, and executing cross-functional projects from inception to completion, with a keen eye for detail and the ability to manage multiple priorities.
- Market Understanding: Deep understanding of Southeast Asian markets, including consumer behavior, cultural nuances, and regional e-commerce trends. Experience with market research methodologies and applying insights to marketing strategies.
- Branding & Strategy: Experience in shaping brand positioning and executing regionally relevant campaigns that resonate with diverse audiences.
- Cross-Team & Cross-Cultural Collaboration: Proven ability to work effectively with diverse teams and stakeholders across different cultures and time zones, ensuring alignment and collaboration.
- Analytical Skills: Strong data analysis and interpretation skills, with the ability to translate findings into actionable marketing strategies that deliver measurable results.
- Communication Skills: Excellent verbal and written communication skills in English, with the ability to influence and lead teams and stakeholders.
Preferred Qualifications:
- Excellent communication and collaboration skills
- Creative mindset with a focus on innovation and testing