Responsibilities
The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
In this role you will analyze market trends, develop monetization strategies to grow revenue, and acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns.
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Roles & Responsibilities:
1. Monetization Strategy and Packages:
- Analyze market trends, competitor activities, and requirements from sellers and partners (non-sellers e.g. banks, telco, etc) to develop monetization strategy to grow revenue (ads, cash, commission)
- Develop seller packages, partnership packages, and relevant business pitch decks to facilitate the Business Development teams on package sales with sellers, and partnership discussion with non-sellers e.g. banks, telco, etc
2. Partnerships:
- Acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns
3. Performance Tracking and Revenue Optimization:
- Track monetization revenue from seller packages and partnership packages sales, and identify areas for improvement
- Optimize pricing model for the packages, ads placements, and other revenue-generating elements during the campaigns
- Provide regular performance updates, next action plans, and forecasts to key stakeholders
4. Cross-Functional Collaboration:
- Work closely with campaigns and marketing teams to consolidate potential resources for monetization
- Collaborate with Business Development teams (TikTok's Global Business Solutions team, TikTok Shop's Cluster teams) for package sales, and other related stakeholders to ensure adoption and sold-out rate of campaign packages
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus
- Minimum 3 years of work experience with a focus on the e-commerce industry, or monetization and partnership roles
- Good analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insight
Preferred Qualifications:
- Familiarity with advertising technologies and good understanding of e-commerce seller's view points
- Proficiency in processing complex data sets using Excel
- Good negotiation and stakeholder management skills