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TikTok Shop - Digital Channel Manager

AT TikTok
TikTok

TikTok Shop - Digital Channel Manager

London, United Kingdom

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The merchant acquisition and incubation team in TikTok Shop's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.

About the team
TikTok is looking for a smart and ambitious Digital Channel Management Manager to join TikTok Shop team based in London. The objective of the role is to manage the seller acquisition/incubation channels, including TikTok in-app channels like inbox message and external channels like EDM and paid ads. This role is expected to have related experience and strong ambition to reach goals following strategies.

Responsibilities:
1.Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
2.Take charge of internal outreaching channels and manage the resources so as to maximize the overall benefits and achieve the business goal
3.Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey
4.Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams.
5.Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications

Minimum Qualifications
- Bachelor's Degree or above, 3-5 years user digital marketing experience and project management, e-commerce or user acquisition experience is a plus
-Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities and Strong knowledge of SQL.
-Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
-Quick learner, proactive and resilient, ability to cope well under pressure.
-Strong written and verbal communication skills in English

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Client-provided location(s): London, UK
Job ID: TikTok-7438666189846530312
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.