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TikTok Shop - Creator Operations Strategy Manager

AT TikTok
TikTok

TikTok Shop - Creator Operations Strategy Manager

Los Angeles, CA

Responsibilities

About the team
The Global E-Commerce US Operations team is dedicated to delivering high-quality products and an exceptional customer experience through TikTok. This role focuses on building and nurturing the TikTok e-commerce partnership within the US market. With over 1 billion loyal users worldwide, TikTok offers a unique platform to revolutionize the e-commerce experience for our users. We are seeking passionate, talented individuals to help us create an innovative, secure, and intuitive e-commerce ecosystem that will redefine online shopping for TikTok's global community.

Responsibilities
- Analyze and break down overall and sub-dimensional goals for the top creator business in the US, designing key performance indicators (KPIs) to track success. Collaborate closely with stakeholders to align on objectives, iterating regularly to optimize performance. Conduct daily tracking and on-demand analysis to proactively drive business growth and development

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- Develop and optimize dashboard tools to monitor key metrics and provide real-time insights into business performance. Utilize these indicators to guide decision-making, offering recommendations to improve and correct business strategies as needed
- Oversee resource management for the top creator business, including budget allocation, ROI analysis, and policy review for cost expenditures. Regularly track performance to ensure ROI targets are met and develop strategies for optimization based on findings.
- Analyze product attributes and data performance daily to refine strategies and optimize influencer-product match success. Focus on driving sales growth, improving conversion rates, GMV performance, and fostering influencer retention and growth.

Qualifications

Minimum Qualifications
- Bachelor's degree in Business, Marketing, Data Science, or a related field (or equivalent practical experience)
- 5+ years of experience in e-commerce operations, business strategy, or creator/content management, with a focus on driving growth through influencer/creator partnerships
- Proven ability to analyze business metrics, build KPIs, and provide actionable insights to drive performance and growth
- Strong communication skills, with the ability to collaborate with cross-functional teams and stakeholders

Preferred Qualifications:
- Strong analytical and problem-solving skills with the ability to identify granular issues proactively
- Experience in business analysis or resource management across pan-transactional platforms (e.g., B2C e-commerce) and content-driven or cross-border e-commerce analysis
- High resilience under pressure with exceptional communication skills, a strong sense of purpose, a 0-1 mindset, and proactive initiative
- Familiarity with TikTok's platform, trends, and influencer ecosystem
- Proficient with dashboard tools and business analytics platforms (e.g., Tableau, Google Analytics, Power BI)

*This role is open to candidates at various experience levels. Depending on the candidate's experience, qualifications, and expertise, both the role and compensation package may be adjusted accordingly.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $106400 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA, USA
Job ID: TikTok-7490644883390482695
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.