At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Roles & Responsibilities:
1. According to the characteristics of the fashion industry, in-depth analysis of the current situation and trends of the business, and formulate campaign taregt and implementation strategies based on business goals and needs;
2. Leading the implementation and execution of platform level campaign in the fashion industry, and be responsible for the effect of the campaign;
3. Design a marketing IP that conforms to the characteristics of the fashion industry, and promote the in-depth participation of the supply side to establish the mind of the fashion industry; precipitate influential marketing models in the industry.
4. Promote products and campaign for key brands, integrate internal and external marketing methods to promote in-depth cooperation between brands and platforms;
5. Manage and control marketing expense resources, design reasonable expense delivery strategy, and be responsible for campaign ROI;
6. Collaborate with cross-departmental colleagues such as regional strategy, merchant operations, and product operations to align information and integrate resources to achieve goals

Qualifications

Minimum Qualifications:
- Bachelor's degree or above.
- 5 years of work experience in integrated marketing of e-commerce platforms or brands, and experience in leading e-commerce fashion industry campaign is preferred
- Team management Experience

Preferred Qualifications:
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent communication and resource integration skills, have a good understanding of content e-commerce, and have a clear understanding of the projects in charge of and development plans.
- Demonstrated experience in budget management and optimization.
- Ability to thrive in a fast-paced, dynamic environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.