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TikTok Shop by Tokopedia - SMB Strategy Lead (Indonesia)

AT TikTok
TikTok

TikTok Shop by Tokopedia - SMB Strategy Lead (Indonesia)

Jakarta, Indonesia

Responsibilities

The strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:
- Develop a comprehensive merchant growth framework based on the characteristics of TikTok Shop and Tokopedia, covering the entire lifecycle from onboarding and initial launch to stable operations and long-term retention, to enhance merchant scalability and operational efficiency.
- Design and implement growth strategies for small and medium-sized merchants, including traffic support, incentive policies, and training programs, ensuring effective support at different stages of their development for sustainable growth.

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- Optimize merchant incubation and growth strategies through merchant segmentation analysis, market trend insights, and A/B testing to improve ROI and overall business conversion rates.
- Conduct business data analysis for small and medium-sized merchants, establish key metric monitoring systems based on business development stages, extract core quantitative indicators, define key process metrics, and build a complete data monitoring framework to drive business growth through data-driven decision-making and real-time optimization.
- Lead the team in close collaboration with product, operations, and marketing teams to translate strategy into actionable execution plans, ensuring efficient implementation of strategic objectives across all business functions.

Qualifications

Minimum Qualification
- Bachelor's degree or above, with 5+ years of experience in internet, e-commerce, business strategy, or growth strategy and 3 years of people management experience.
- Strong business analysis and data analysis skills; proficiency in SQL, Excel, and Python/R is preferred.
- Strong strategic thinking and logical analysis skills, with the ability to break down complex problems into actionable solutions and drive implementation.
- Excellent cross-functional communication and collaboration skills, capable of coordinating resources among multiple stakeholders to achieve business objectives.
- Results-driven with strong execution capabilities, able to drive business growth and innovation in a fast-paced and uncertain environment.
- Proficiency in English as a working language.

Preferred Qualification:
- Experience in e-commerce/ads/monetization/social media ideally with a large organic user base.
- Experience in building e-commerce supply is beneficial.

Client-provided location(s): Jakarta, Indonesia
Job ID: TikTok-7360281195336550683
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.