TikTok Shop - Business Development Manager - Food and Beverage

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. For years, TikTok has played a central role in the shopping journey for the Beauty category with #TikTokMadeMeBuyIt. The TikTok Shop Food and Beverage business is looking for a passionate retail & marketplace Business Development champion to help us build our business and deliver exponential growth!

About the Role
The Business Development Manager - Food & Beverage is responsible for identifying and onboarding high-potential sellers, to help us build a credible, differentiated, and trend-driven Food & Beverage business. You will work closely with a team of category managers, creator specialists, technical and non-technical cross-functional partners to pitch, educate, and onboard beauty sellers onto TikTok Shop.

Responsibilities
- Partner with Category leadership to identify and prioritize the highest-potential Food and Beverage to join TikTok Shop, and lead the business development process end to end
- Generate, curate, and continually advance a pipeline of qualified prospects based on opportunity size, readiness for platform, creators, and customers, and ability to execute content commerce, and deliver on BD goals to grow the category
- Deeply understand the TikTok category space and target brands, and conceptualize effective pitch materials and processes to deliver the right outcomes with brands
- Partner with internal cross-functional teams to help brands navigate onboarding & integration, and optimize the process so that your BD pipeline progresses at speed, and delivers growth for the sellers
- Develop reporting, analysis, and measurement that monitors and optimizes seller onboarding.
- Collaborate and partner with internal cross-functional teams to coordinate resources and drive seller acquisition results

Qualifications

Minimum Qualifications:
- 3+ years experience in business development, vendor acquisition, or sales for retailer, marketplace, or ecommerce platform
- Experience working with consumable brands and sellers or equivalent experience
- Experience engaging with and influencing executive leadership in B2B settings and negotiating the right BD outcomes
- Experience managing a scalable process to meet monthly and quarterly OKR, and the analytical and problem-solving ability to improve the process to support business growth

Preferred Qualifications
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $106400 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.