To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us

About the Team
As a member of TikTok growth marketing team, you will be responsible for the performance marketing strategies and execution for our key markets. Leading user growth of global markets and products, our team is aiming at building the team itself as a strong platform and providing industry-top-level growth marketing solutions. You will be working not only with our amazing TikTok growth marketing managers, but also with creative talents, product managers, data scientists, strategists and teams with other functionalities to conquer the growth world. We promise a great onboarding experience and are looking forward to your initiatives.

- Responsible for growth and competitive analysis in the global TikTok market, identifying user growth potential, business objectives and specific competitive strategies, and providing mid-to-long-term business planning.
- Conduct in-depth analysis of core growth-related initiatives (user acquisition, retention, engagement, etc.), identify opportunities, challenges and efficiency, establish standards and guidelines to maximize growth returns. Collaborate with relevant departments, drive implementation, track performance and iterate regularly.
- Focus on user core data and metric insights, identify opportunities and issues, and develop key solutions. Collaborate with cross-functional teams to drive the implementation of specific initiatives.

Qualifications

Minimum Qualifications:
- 3+ years of internet industry experience, with preference for those with background in internet growth strategy/planning, business analysis, operations analysis, or consulting.
- Strong business strategy analysis and planning capabilities, deep understanding of growth business, able to provide holistic, well-grounded, and objective business strategies based on market research, user research, data analysis, and expert assessment.
- Excellent structured expression and logical thinking skills, strong in identifying business priorities and making sound judgments, high data sensitivity.
- Outstanding communication and coordination skills, strong resilience, high sense of responsibility and drive, with experience in cross-team project management preferred.
- Highly curious and exploratory, interested in the content industry.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.