Responsibilities
About the team
MAI (Merchant Acquisition & Incubation) team is responsible for UK merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Responsibilities:
- Responsible for TikTok Shop merchant acquisition in EU regions, aiming to grow merchant lead pools and increase new merchant scale and quality.
- Build key business metrics and targets, lead short-term to long-term business planning, formulate innovative and corresponding strategies and initiatives to reach out to sellers and onboard them to the platform.
- Understand EU markets, define the target lead pool, develop and manage lead strategies to cultivate new seller opportunities and improve market penetration.
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- Work closely with the Product team and other cross-functions to optimise the merchant onboard journey, build robust product features, smooth experience and improve growth conversion funnels.
- Lead and develop a strong acquisition team to facilitate business growth.
Qualifications
Minimum Qualifications
- Bachelor's Degree or above, 5+ years experience in digital marketing, growth strategy or e-Commerce is required.
- Proficient in English, capable of speaking Mandarin with Chinese internal and external stakeholders.
- Good data sense, ability to deal with complex business analysis and intelligence in defining goals and opportunities.
- Excellent written and verbal communication skills, experience in a highly result-oriented environment with external client interaction is required.
- Has experience of managing teams. Good at cross-team collaboration and moving things forward, ability to drive successful projects with a wide range of people.
Preferred Qualifications
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient, ability to cope well under pressure.
- Strong knowledge of the European e-Commerce landscape, consumer demands, digital evolution and mobile transformation is a plus.
- Hands-on and grounded.