At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

A "creative" is the ad (in the form of a short-form video) served to TikTok users, composed of video, background music, call-to-action card, post-click landing page, and other formats that get delivered to users. A quote goes "creativity is the soul of advertising", because a good ad creative is effective, yet difficult to produce, especially at the scale of TikTok advertising.

TikTok Ads Creative & Ecosystem team tackles the challenge of creating engaging and effective ad creatives at scale. Our mission is to build cutting-edge tech solutions for ad understanding, production, and optimization, empowering advertisers, creators, and partners to deliver the best creative experiences.

The team is building platforms to provide in-depth and unique AI-driven data insights to provide creative guidance to advertisers, which is the key for their ads planning and iteration. We are looking for an engineer leader with strong data application background to join our fast growing team. The engineer leader will lead the team to focus on creative insights direction, grow business understanding, build highly scalable and reliable software/infrastructure, partner across functions with global teams, and make big impacts. If you are someone who welcomes challenges, we are eager to have you on the team!

Responsibilities:
1. Responsible for the construction of TikTok AIGC advertising creative business, and solve the problem of advertising creative supply through AIGC's capabilities;
2. Responsible for cooperating with upstream and downstream teams of advertising, through close cooperation, to build AIGC's creative capabilities into excellent products, and provide targeted advertising creative solutions for various industries;
3. Responsible for the exploration and construction of cutting-edge creative tool products related to AIGC, including but not limited to video, audio, image, text, etc., with strong product awareness and the ability to quickly capture relevant opportunities.

Qualifications

Minimum Qualifications:
1. Bachelor degree or above, computer-related majors preferred; solid data structure and algorithm foundation, excellent coding skills, familiar with Linux and development environment, proficiency in Golang/Python preferred;
2. Rich experience in AIGC creative product construction, covering text/image/audio/video, etc.; in-depth understanding or use of common AIGC capabilities in the industry, including but not limited to GPT/Claude Digital Human/AI Dubbing/SD/Mid Journey/Kling/Sora/etc.;
3. Rich front-end and back-end development experience, able to solve problems encountered in project development end-to-end, formulate clear technical plans, and help businesses and teams succeed in business construction; have strong business sense, can work efficiently with product, design, algorithm and other teams to promote AIGC creative capabilities in advertising business and get business results;
4. Good at communication, proactive work, strong sense of responsibility, good teamwork and management skills, give continuous guidance to team members, and help members grow rapidly; have strong problem abstraction ability, have the ability to analyze and debug production systems, and have strong system tuning capabilities.

Preferred Qualifications:
- Familiar with the advertising system and have a certain understanding of the upstream and downstream of advertising;
- Familiar with AIGC's internal and external tools and understand AIGC products.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $224000 - $410000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.