At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world.

We are seeking a Strategy and Operations Manager to join the Global Creative Ads Monetization team, focusing on creative operations. The ideal candidate will have a strong analytical background, with relevant educational qualifications and experience in data-driven strategy or operations roles. In this position, you will analyze market trends, financial data, and performance metrics to develop and execute go-to-market strategies. You will collaborate closely with cross-functional teams, including creative product management, engineering, and sales, to ensure alignment and achieve business objectives. Additionally, strong project management and communication skills are essential for managing multiple projects, driving revenue growth, and identifying new business opportunities.

Responsibilities:
Operational Excellence & Business Planning
- Collaborate with Operations members to shape go-to-market strategies using a data-driven approach, identifying priorities and gaps, and recommending actionable plans.
- Drive strategic planning with operational rigor, including conducting operational reviews and tracking performance against regional goals.
- Lead critical regional projects, ensuring alignment with cross-functional teams and securing buy-in from Operations stakeholders.
- Analyze the efficiency of TikTok's creative product revenue growth, subsidy utilization, and ROI, and identify measures for improvement.
- Estimate the total addressable market and identify high-quality global business opportunities to support an effective GTM strategy.
Data Analysis and Reporting
- Own the regional data analytics framework, ensuring data hygiene, improving data sets, aligning metrics, and creating dashboards while leveraging workflows with DE teams.
- Conduct ad-hoc market research to explore potential business opportunities, such as new partnerships, technologies, and competitor products.
- Design and manage attainment reporting cadences, enabling effective understanding and accountability among Operations members.
- Perform deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue opportunities.
- Guide the team in quantifying creative KPIs and identifying specific areas for improvement, providing data-driven insights to inform strategic decisions.
Cross-functional Collaboration
- Provide thought leadership on creative industry trends and emerging monetization opportunities in digital advertising.
- Collaborate with creative product management and engineering teams to develop monetization strategies.
- Coordinate with other internal teams, including strategy and product teams, to deliver industry-specific creative playbooks to advertisers and sales teams.

Qualifications

Minimum Qualifications:
- Bachelor's degree in economics, business, statistics, engineering, or a related field.
- 3+ years of experience in management consulting, investment banking, or tech corporate strategy (note: this does not include total years of experience).
- Strong analytical skills with experience in market analysis and financial modeling.
- Proficiency in SQL and data analysis tools, with the ability to derive insights from data and use them to inform decision-making.
- An understanding of how a creative ad campaign works and how success is measured.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment with tight deadlines.
- Strong executive presence with the ability to excel under pressure.
- Detail-oriented with a focus on finding solutions for clients, improving internal processes, and delivering actionable feedback.
- A problem solver with the ability to think on your feet.
- Self-starter with a strong motivation to learn.

Preferred Qualifications:
- Experience working in a startup or fast-paced, hypergrowth environment.
- A product mindset with experience working with or on product teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $103000 - $244000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.