Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About The Team:
As a Brand Partnership Manager, you will be responsible for identifying, acquiring, and managing strategic brand partnerships that align with ShopTokopedia's vision of becoming the leading e-commerce platform for fashion. You will lead the development of new brand partnerships, targeting both well-established and emerging brands to join the platform and drive growth. Your role will involve engaging with top-tier fashion brands to increase brand presence, enhance product offerings, and elevate the ShopTokopedia fashion experience.
Job Responsibilities:
- Identify and Onboard New Brands: Actively prospect and build relationships with potential brand partners, ensuring alignment with the platform's fashion strategy.
- Negotiate Deals: Lead negotiations to secure brand partnerships, focusing on mutually beneficial terms that drive growth for both the platform and the brand.
- Partnership Strategy: Develop and execute partnership strategies to bring high-value brands onboard, with a focus on increasing GMV contribution from fashion brands.
- Cross-Functional Collaboration: Work closely with marketing, product, and category teams to create go-to-market strategies for new partnerships and optimize brand visibility.
- Market Research: Stay ahead of market trends and identify new opportunities within the fashion ecosystem for potential brand partnerships.
- Networking and Events: Attend industry events, fashion trade shows, and networking functions to meet potential partners and stay informed about the competitive landscape.
Qualifications
Minimum Qualifications:
- 5+ years of experience in business development, brand partnerships, or account management.
- Proven track record of successful partnerships and negotiation skills.
- Ability to build and maintain long-term relationships with brands.
- Analytical mindset with the ability to evaluate partnership performance and make data-driven decisions.
- Strong communication, presentation, and interpersonal skills.
- Proactive, self-driven, and results-oriented.
Preferred Qualifications:
- Experience working in the e-commerce sector or within the fashion industry.
- Strong understanding of the fashion industry and e-commerce platforms.
- Connection with global & regional fashion brands.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.