At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
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About the team
The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs.
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Responsibilities
- Responsible for driving key metrics for incentive product operations, including but not limited to user growth, localization, content expansion, and user experience;
- Develop & implement a 360 marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;
- Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies.
- Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyze feedback cases to identify trends and continuously improve user experience;
- Work closely and collaboratively with data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments.

Qualifications

Minimum Qualifications
- Bachelor's degree or above, preferably in fields such as Marketing, Data Science, Content Strategy, or a related discipline.
- 5+ years of proven experience in the tech or e-commerce industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields.
- A deep understanding of the local marketing culture, user behavior and media landscape;
- Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred;
- Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently.
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Preferred Qualifications
- Proven ability to work collaboratively with multiple stakeholders and across various business units;
- Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok, X, Instagram, Youtube, and others;
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
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#LI-Hybrid

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $110222 - $248400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.