At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities
- Responsible for building platforms that power the user growth of TikTok Shop (E-commerce business) globally
- Set the vision, strategy, and roadmap for UG Platform(s)
- Work collaboratively with global and XFN teams (Product, Eng, Marketing, Data Science and Prod Operations, etc) to execute effectively on the defined roadmap
- Build an in-depth understanding of the needs of Acquisition and Customer Lifecycle teams and the nuances in their operations across different regions
- Author comprehensive PRDs and work with Product, Eng, Operations, and Marketing teams to drive them to launch
- Work with ML and Data Science teams to identify opportunities primed for optimization through the deployment of ML models
- Accurately estimate and measure the impact of launches, establish and monitor key performance metrics
- Be an effective communicator of the vision and progress of your area to your working teams, leadership, and across the org
- Analyze market trends and recommend appropriate pricing strategies based on data-driven insights
- Develop and maintain revenue metrics and forecasts and use them to recommend pricing strategies
- Collaborate with XFN teams to enhance pricing and promotion strategies and optimize revenue and profitability

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Computer Science, Economics, or a related field.
- Experience with tech products: Familiarity with product design/ launch/ GTM, product strategy, relevant experience in revenue management, pricing strategies, data analysis, or a related field is preferred.
- Proficient in Data Analytics, with a knack for translating insights into impactful product decisions, strong analytical skills, and experience with data analysis tools such as Excel, SQL, and Python.
- Strategic and Logical Thinker, ability to research and synthesize key findings, with effective planning, analytical and problem-solving abilities.
- User-Centric Mindset: Passionate about understanding sellers from different backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.
- Experimentation Champion, proven track record in designing and analyzing A/B tests, driving iterative improvements.
Agility and leadership: Thrives in a fast-paced environment, driving strategies as the landscape evolves. A true self-starter who can influence cross-functional teams.

Preferred Qualifications:
- Masters Degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant product experience building platforms/infra products or working in e-commerce or operations in a technology company.
- 5+ years of experience collaborating with engineering, data science, and machine learning teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $149040 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.