About the Team:
The TikTok Platform Team is dedicated to enhancing our Ads Platform to empower advertisers worldwide. We focus on:
1. SMB Growth: Building and optimizing strategies to drive engagement for small and medium-sized businesses (SMBs) on TikTok Ads Manager.
2. Creative Solutions: Leveraging cutting-edge AI technologies to help advertisers accelerate their campaign strategies using the best creative options TikTok offers, including organic content, generative AI, and custom solutions.
3. Recommendations: Utilizing guided recommendations and co-pilot features to boost advertiser growth, engagement, and retention.

We are seeking an experienced Product Manager to join our team and contribute to these key initiatives, elevating our platform to the next level.

Responsibilities:
SMB Growth:
- Develop and implement strategies to build and optimize TikTok's new cash active users.
- Drive SMB engagement on TikTok Ads Manager by enhancing user onboarding and experience.

Creative Solutions:
- Collaborate with AI and creative teams to integrate advanced AI-driven creative tools.
- Enable advertisers to utilize organic content, generative AI, and custom creatives to enhance campaign performance.

Recommendations:
- Work on guided recommendation systems using co-pilot technology to assist advertisers in campaign optimization.
- Develop features that promote advertiser growth, engagement, and retention through personalized insights.

Cross-Functional Collaboration:
- Partner with engineering, design, data science, and other teams to identify business challenges and define product strategies.
- Lead alignment among various functions and stakeholders to refine requirements and execute the product roadmap.

Data-Driven Insights:
- Leverage customer feedback, user research, and behavioral data to identify opportunities for product improvement.
- Implement A/B testing and analyze results to inform product decisions.

Performance Tracking:
- Monitor key product metrics and KPIs to assess performance and drive continuous improvement.

Industry Awareness:
- Stay updated on ad tech industry trends and emerging technologies.
- Apply industry knowledge to innovate and ensure TikTok remains at the forefront of advertising solutions.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Computer Science, or a related field.
- 3+ years as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- 2+ years of experience building and launching ad interfaces or platform products.
- Quick learner with strong judgment and creative thinking abilities.
- Exceptional organizational and analytical skills in global, cross-functional roles.
- Proven ability to collaborate cross-functionally and influence product management and engineering teams.
- Strong problem-solving skills with a data-driven approach to decision-making.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:
- 5+ years as a Product Manager, specifically in building and launching ad interface or platform products.
- Experience working with AI technologies, especially in creative solutions for advertising.
- Background in fast-paced environments, such as startups or rapidly evolving industries.
- Familiarity with SMB markets and strategies to drive engagement and growth.
- Understanding of co-pilot or guided recommendation systems.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $210000 - $414000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.